years before the bankruptcy. Second, railroads, in general, are likely to have higher
bankruptcy costs than other companies, because of the nature of their assets (real estate
and fixed equipment).
b. Indirect Costs
If the only costs of bankruptcy were the direct costs noted above, the low leverage
maintained by many firms would be puzzling. There are, however, much larger costs
associated with taking on debt and increasing default risk, which arise prior to the
bankruptcy, largely as a consequence of the perception that a firm is in financial trouble.
The first is the perception on the part of the customers of the firm that the firm is in
trouble. When this happens, customers may stop buying the product or service, because
of the fear that the company will go out of business. In 1980, for example, when car
buyers believed that Chrysler was on the verge of bankruptcy, they chose to buy from
Ford, GM, and other car manufacturers, largely because they were concerned about
receiving service and parts for their cars after their purchases. Similarly, in the late 1980s,
when Continental Airlines found itself in financial trouble, business travelers switched to
other airlines because they were unsure about whether they would be able to accumulate
and use their frequent flier miles on the airline. The second indirect cost is the stricter
terms suppliers start demanding to protect themselves against the possibility of default,
leading to an increase in working capital and a decrease in cash flows. The third cost is
the difficulty the firmmay experience trying to raise fresh capital for its projects –– both
debt and equity investors are reluctant to take the risk, leading to capital rationing
constraints, and the rejection of good projects.
Shapiro and Titman point out that the indirect costs of bankruptcy are likely to be
higher for the following types of firms:
• Firms that sell durable products with long lives that require replacement parts and
service: Thus, a personal computer manufacturer would have higher indirect costs
associated with bankruptcy than would a grocery store.
• Firms that provide goods or services for which quality is an important attribute but is
difficult to determine in advance: Since the quality cannot be determined easily in
advance, the reputation of the firm plays a significant role in whether the customer