A company that uses a rights offering generally issues one right for each
outstanding common share, allowing each stockholder to use those rights to buy
additional shares in the company at a subscription price, generally much lower than the
market price. Rational stockholders will either exercise the right or sell it. Those
investors who let a right expire without doing either will find that the market value of
their remaining holding shrinks –– the market price will almost certainly drop when the
rights are exercised since the subscription price is set much lower than the market price.
In general, the value of a right should be equal to the difference between the stock price
with the rights attached –– the rights-on price –– and the stock price without the rights
attached –– the ex-rights price. The reasoning is simple. If this were not true, there
would be opportunities for easy profits on the part of investors and the resulting price
would not be stable. To illustrate, if the price of the right were greater than the difference
between the rights-on price and the ex-rights price, every stockholder would be better off
selling the right rather than exercising it. This, in turn, would push the price down toward
the equilibrium price. If the price of the right were lower than the difference between the
rights-on and the ex-right price, there would be an equally frenzied rush to buy the right
and exercise it, which, in turn, would push the price up towards the equilibrium price.
The value of a right can be estimated using the following equation –
Price of a right = (Rights-on Price - Subscription Price)/(n + 1)
where n is the number of rights required for each new share.
Rights offerings are a much less expensive way of raising capital than public issues, for
two reasons. First, the underwriting commissions are much lower, since a rights offering
has little risk of not receiving subscriptions if the subscription price is set well below the
market price. Second, the other transactions and administrative costs should also be lower
because there is a far smaller need for marketing and distribution.
What is the drawback of making a rights issue? The primary reservation seems to
be that it increases the number of shares outstanding far more than a general subscription
at the existing stock price. To illustrate, a firm that makes a rights issue at $ 5 per share
when the stock price is $ 10 will have to issue 10 million shares to raise $ 50 million. In
contrast, the same firm would have had to issue only 5 million shares, if the issue had
been at the existing stock price of $ 10. Some financial managers argue that this dilutes