153
Market power
Stren
th of a firm on a
particular market. In ba-
sic economic terms,
market power is the abil-
it
of firms to
rice
above mar
inal cost an
for this to be
rofitable.
In com
etition anal
sis,
market power is deter-
mined with the hel
of a
structural anal
sis of the
market, notably the cal-
culation of market shares,
which necessitates an
examination of the avail-
ability of other producers
of the same or of substi-
tutable products (substi-
tutability). An assess-
ment of market
owe
also needs to include an
assessment of barriers to
entr
or
rowth
entr
arriers
and of the rate
of innovation. Further-
more, it ma
involve
ualitative criteria, such
as the financial re-
sources, the vertical inte-
ration or the
roduc
ran
e of the undertakin
concerned.
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