368 25: Interpreting company accounts ⏐ Part D Interpretation of accounts
1 Ratio analysis
Ratio analysis is the calculation of ratios (eg profit margin) from a set of financial statements which is used for
comparison with either earlier years or similar businesses to provide information for decision-making.
1.1 Comparing different businesses
When ratio analysis is used to assess the relative strength of a particular business, by comparing its profitability and
financial stability with another business, the two businesses should be largely similar.
• In size
• In their line of activities
If the businesses are not broadly similar in size or in what they do, then differences revealed by ratio analysis might
merely arise as a natural consequence of the size difference, or the varying lines of business they operate in. We do not
need ratios to tell us that one business is larger, or that two businesses operate in entirely different industries!
2 Profit margin, asset turnover and return on capital employed
2.1 Profit margin
Profit margin. This is the ratio of profit to sales, and may also be called 'profit percentage' or 'profit to turnover ratio'. It
is calculated as
Net or gross profit
100%
Sales
×
For example, if a company makes a profit of $20,000 on sales of $100,000 its profit percentage or profit margin is 20%.
This also means that its costs are 80% of sales. A high profit margin indicates.
(a)
Either costs are being kept well under control because if the ratio of costs:sales goes down, the profit
margin will automatically go up. For example, if the costs:sales ratio changes from 80% to 75%, the profit
margin will go up from 20% to 25%.
(b)
Or sales prices are high. For example, if a company sells goods for $100,000 and makes a profit of $16,000
costs would be $84,000 and the profit margin is 16%. Now if the company can raise selling prices by 20% to
$120,000 without affecting the volume of goods sold or their costs, profits would rise by the amount of
revenue increase ($20,000) to $36,000 and the profit margin would also rise (from 16% to 30%).
2.2 Asset turnover
Asset turnover. This is the ratio of sales in a year to the amount of net assets (capital) employed. It is calculated as
Sales
Net assets or capital employed
For example, if a company has sales in 20X4 of $720,000 and has assets of $360,000, the asset turnover will be
000,360$
000,720$
= 2 times.
Key term
Key term
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T F
RWAR
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