
Culture resembles
the
genome in
the
sense
that
each
one
accu-
mulates useful information from generation
to
generation.
The
genome increases
adap~tion
to
the
world by
the
automatic choice
of
fitter genetic types
under
natural selection, while cultural infor-
mation accumulates in a person's nerve cells, being received from
another person
and
selectively retained. Cultural transmission
occurs in a variety
of
ways:
by
the
traditional
path
(observation,
teaching, conversation); through books, computers,
or
other
media
developed
by
modem
technology.
Evolution also results from
·the accumulation
of
new
informa-
tion.
In
the
case
of
a biological mutation,
new
information
is
pro-
vided by an
error
of
genetic transmission (Le., a change in
the
DNA
during its transmission from
parent
to child). Genetic mutations are
spontaneous, chance changes, which are rarely beneficial, and more
often have no effect,
or
a deleterious one. Natural selection makes
it possible
to
accept
the
good ones
and
eliminate
the
bad
ones. Cul-
tural "mutations· can
be
accidental and minor like many genetic
mutations-mistakes
in
the
copying
of
manusclipts in medieval
monasteries, for example. Minor variation would result from
the
errors introduced by a scribe in copying a manuscript. Most
of
these errors
are
probably accidental, resulting from inattention.
And sometimes,
the
scribe will take
the
initiative
and
make a
change that, in his opinion, helps comprehension
or
the
quality
of
the
text,
but
that
may confound future philologists.
There
is
a fundamental difference between biolOgical and cul-
tural mutation. Cultural
"mutations· may result from random
events, and thus
be
very similar
to
genetic mutations,
but
cultural
changes are
more
often intentional
or
directed toward a very spe-
cific goal, while biolOgical mutations are blind to
their
potential
benefit. At
the
level
of
mutation, cultural evolution can
be
directed
while genetic change cannot.
But
we inevitably arrive
at
the
impression that most innovations
are rarely truly advantageous. Sometimes
the
person suggesting an
innovation makes a profit from it,
but
innovations that should
improve
the
state
of
an individual,
or
of
a social situation, often miss
their
mark
and
tum
out
to
be
unimportant, inappropriate,
or
even
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