274 Junko Kitagawa
A. The genres in which ‘age’ and ‘location’ are considered to be the dimen-
sions determining consumption are: min’y
¯
o; naniwabushi or r
¯
okyoku
(narrative singing with shamisen accompaniment); and enka. In addi-
tion to these genres having high rates of consumption by middle-aged to
elderly people, they also have the following characteristics: min’y
¯
o have
a repertoire peculiar to each part of Japan, with support for min’y
¯
o in the
T
¯
ohoku region in north-eastern Honsh
¯
u, in particular, having remained
stable over a long period. Naniwabushi, which emerged in Osaka at the
end of the 19th century, received strong support from older age-groups
and regional strata, but its consumption declined in the final 25 years
of the 20th century. In recent years, however, though its consumption
could not be called great, some expansion has been seen on the social-
stratum dimension, stimulated by the emergence of players who have
introduced new elements, such as the incorporation of rock phrasing
into their shamisen performance. The relatively new genre of enka has
developed by incorporating musical elements of the other two genres,
including vocalisation and titles. The stylistic similarity arising from this
can be considered a factor in these genres sharing the support of common
strata.
B. In relation to the five genres from jazz to anime songs, as can be appreci-
ated from the fact that the high-consumption stratum for jazz has shifted
from young people in its early days to middle-aged or elderly people at
present, the relatively young strata which supported ‘new’ music have
sustained their consumption as they have grown older. From this, the
primary dimension relating to consumption is ‘age’, based on the period
in which the genre was first experienced, that is, each consumer’s ‘gen-
eration’. Moreover, the fact that opera and orchestral music in category
D were popular among young people in prewar days implies that even
though all kinds of Western music initially were consumed by the young
as ‘new’ across the board, each genre has specialised its strata of con-
sumption over time. With kay
¯
okyoku and J-pop, one can see situations
in which the compartmentalisation of consumers into young people and
middle-aged/elderly strata has begun upon the emergence of new gen-
res within Japan’s popular music, which has continuously incorporated
elements from Western music.
C. In the case of Giday
¯
u and s
¯
okyoku, ‘age’ is considered to be the determin-
ing dimension of consumption. Within h
¯
ogaku, these two genres, whose
artistic aspirations are strong in comparison to the min’y
¯
o and nani-
wabushi of category A, are characterised by their near lack of connection
with any dimension, such as region, except that of age.
D. The dimensions dictating consumption for both orchestral music and
opera are thought to be ‘level of education’ and ‘occupation’, with