Overview 11
understanding of these products and the processes involved in their produc-
tion. Movies, animation, manga, most literature, TV shows, popular songs,
fashion and advertisements would all fall into this category.
The type of culture in which the amateur public create messages to be
received by professional cultural producers may be called populist culture.
This takes place in such outlets as popularity contests, readers’ letters, TV
ratings, street protest demonstrations and fan letters. The rise of ‘online
activism’ is expanding this area of cultural democracy, though it sometimes
turns into political demagogue. Populist culture often goes beyond com-
munications from amateurs to professionals and overlaps with the amateur-
to-amateur interactions that form the final category.
This is a realm of seikatsu culture where both producers and receivers
of culture are amateurs.
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In this domain, laymen’s everyday life intersects
with cultural expressions in the form of meanings, symbols, values and
artefacts. Examples of seikatsu culture would include: origami, bonsai, pri-
vate gardening, bon festival dancing, graffiti art, New Year’s card writing,
kite painting, local folk songs, community festivals and tomb arrangements.
Even the ways of bowing, gesturing in conversation, chanting choruses in
street demonstrations, blogging in cyberspace, preparing meals and taking
a bath would also fall into this category.
In competition with state and market hegemony, seikatsu culture forms
a realm in which voluntary and informal groups and networks actively pur-
sue liberal and democratic principles, thereby producing innovative and
creative culture for individuals’ self-actualisation. Many cultural activi-
ties in Japan have ample elements of this momentum. Volunteer groups
and non-governmental organisations that have mushroomed around the
country since the late 20th century embody the spirit of civil society.
Japan has many voluntary hobby groups and networks formed and main-
tained by those who share interests, for instance, in bonsai, haiku, senry
¯
u
(ironical haiku), shod
¯
o (calligraphy), kanshi (Chinese poetry) and sh
¯
ogi
(Japanese chess). Those who enjoy creative writing contribute novels and
poems to small private magazines, called d
¯
ojinshi, published by a group
of like-minded people. Some local festivals and community folk practices
are also relatively shielded from the powers of the state and the market
and promote the meaning systems of voluntary groups. Feminists, ecol-
ogists, ethnic and sexual minorities, and other networks of dissenters
against state and commercial interests form distinctive cultural group-
ings that contribute to the expansion of Japan’s civil society and seikatsu
culture.
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