Emic conceptions 39
the original linguistic formulation, which eventually resulted in the identifi-
cation of emic with inside, subjective, mental, culture-specific, relative, etc.,
and of etic with outside, objective, behavioural, cross-cultural, absolute, etc.
The emic approach is represented by Ward Goodenough,
1
who devised
a method called ‘componential analysis’. This method, like the phonemic
distinction between /p/ and /b/ explained above, contrasts pairs of related
words, especially culturally significant ones, according to the ‘components’
that distinguish one from the other, in an attempt to show the cognitive
map (i.e. classification system) of a people under study. Among English-
speaking people, for example, a male family member who is lineal and of
the same generation as the ego is brother, whereas a female family member
with the same attributes is sister. In Japanese, another criterion – the relative
age – is used in identifying whether the brother is ani (elder brother) or
ot
¯
oto (younger brother), and whether the sister is ane (elder sister) or im
¯
oto
(younger sister). Goodenough and his associates
2
claimed that such analyses
would help reveal the logic behind speech and, ultimately, the native mind.
The etic approach is well represented by Marvin Harris,
3
the con-
tentious founder of cultural materialism. Major objections raised by Harris
and by other critics of the emic approach may be summed up as follows.
(1) The study of emics results in purely relativistic descriptions of particu-
lar cases, thus making cross-cultural comparisons difficult, to say nothing
of generalisations that are expected to arise from such comparisons. The
emic approach is anti-science. (2) Actual life is far more ambiguous and
diverse than the linguistic analyses have made it out to be. By and large,
linguistic models of cultural analysis, including the structuralism of Claude
L
´
evi-Strauss, are too formal to explain the complexity of human behaviour.
They are also a-historical because time as a factor is effectively eliminated.
(3) Language analysis is ordinarily based on the data obtained from a small
number of knowledgeable informants. It is unclear to what extent the results
actually apply to the whole of the people described. (4) Componential anal-
ysis is only effective in the study of a limited number of subjects, such as
kinship terminology and folk taxonomy of plants and animals, which are
considered by the critics to be rather trivial.
The relevance for Japanese studies
The etic approach has its own shortcomings,
4
but the above criticisms of the
emic approach are relevant to the study of Japan. The first point, namely,
that the emic approach results in relativistic descriptions that are difficult to
validate cross-culturally is parallel to the long-lasting criticism that Japanese