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The Political Economy of Industrialization 563
and European economies during 1930–2, export prices, as well as export
volumes, went into free fall. The result was a dramatic contraction of Latin
American export earnings. In Mexico, to cite a relevant example, total
export earnings in 1932 were only one third their 1928 level.
49
Chile, to cite
another example, was even harder hit: its export earnings in 1932 were only
one sixth their 1929 level.
50
In the short run, the collapse in exports caused a dramatic contrac-
tion of the manufacturing sector. Consider, for example, the case of Mex-
ico. C
´
ardenas’s estimates of total industrial output indicate a decline of
31 percent from 1929 to 1932.
51
Data from individual industries provide
independent confirmation of these aggregate estimates: steel output fell by
67 percent, beer by 41 percent, cotton textiles by 22 percent, cement by
13 percent, and cigarettes by 8 percent. In industries in which there had
been substantial investment in new plant and equipment in the 1920s, the
results were catastrophic. In the cigarette industry, for example, the leading
firm (a subsidiary of the British American Tobacco Company) was able to
operate at only 37 percent of capacity. The cement industry (where capacity
had close to doubled in the late 1920s) was even more hard hit: it operated
at only 34 percent of capacity in 1932.
52
As sales collapsed, so too did the
financial statements and share prices of manufacturing firms. Estimates by
Haber of real financial returns indicate that an investor who purchased a
portfolio of common stock in Mexico’s largest, publicly traded manufac-
turing companies would have sustained a loss of 7.8 percent per year from
1926 to 1932.
53
The experiencesof other Latin American countries mirror that of Mexico.
From 1929 to 1932, total manufacturing output fell by 22 percent in
Chile and by 7 percent in Brazil.
54
The latter figure is almost certainly
agross underestimate.
55
Much as happened in Mexico, the profitability of
49
Stephen Haber, Industry and Underdevelopment,” 153.
50
Gabriel Palma, “From an Export-Led to an Import-Substituting Economy,” 55.
51
Enrique C
´
ardenas, “The Process of Accelerated Industrialization in Mexico, 1929–1982,” in Enrique
C
´
ardenas, Jos
´
e Antonio Ocampo, and Rosemary Thorp, eds., An Economic History of Twentieth
Century Latin America,vol. 3, Industrialization and the State in Latin America, The Postwar Years
(London, 2000), 179.
52
Stephen Haber, Industry and Underdevelopment, 158, 163, 165.
53
Ibid., 169.
54
Flavio Rabelo Versiani, “Before the Depression,” 159;Gabriel Palma, “From an Export-Led to an
Import-Substituting Economy,” 60.
55
Data from individual manufacturing industries indicate that the 7 percent decline is a probably
misleading. Output fell by 23 percent in beverages, 24 percent in shoes and boots, 58 percent in hats,
and 29 percent in furniture, for example. See Flavio Rabelo Versiani, “Before the Depression,” 159.