V. Dividend Policy and
16. The Dividend
On May 9, 1994, FPL Group, the parent company
of Florida Power & Light Company, announced a 32
percent reduction in its quarterly dividend payout,
from 62 cents per share to 42 cents. In its an-
nouncement, FPL did its best to spell out to in-
vestors why it had taken such an unusual step. It
stressed that it had studied the situation carefully
and that, given the prospect of increased competi-
tion in the electric utility industry, the company’s
high dividend payout ratio (which had averaged 90
percent in the past 4 years) was no longer in the
shareholders’ best interests. The new policy re-
sulted in a payout of about 60 percent of the pre-
vious year’s earnings. Management also an-
nounced that, starting in 1995, the dividend payout
would be reviewed in February instead of May to
reinforce the linkage between dividends and an-
nual earnings. In doing so, the company wanted to
minimize unintended “signaling effects” from any
future changes in dividends.
At the same time that it announced this change
in dividend policy, FPL Group’s board authorized
the repurchase of up to 10 million shares of com-
mon stock over the next 3 years. In adopting this
strategy, the company noted that changes in the
U.S. tax code since 1990 had made capital gains
more attractive than dividends to shareholders.
Besides providing a more tax-efficient means
of distributing excess cash to its stockholders,
FPL’s substitution of stock repurchases for divi-
dends was also designed to increase the com-
pany’s financial flexibility in preparation for a new
era of heightened competition among utilities. Al-
though much of the cash savings from the divi-
dend cut would be returned to shareholders in the
form of stock repurchases, the rest would be used
to retire debt and so reduce the company’s lever-
age ratio. This deleveraging was intended to pre-
pare the company for the likely increase in busi-
ness risk and to provide some slack that would
allow the company to take advantage of future
business opportunities.
All this sounded logical, but investors’ first reac-
tion was dismay. On the day of the announcement,
the stock price fell nearly 14 percent. But, as analy-
sis digested the news and considered the reasons
for the reduction, they concluded that the action
was not a signal of financial distress but a well-
considered strategic decision. This view spread
throughout the financial community, and FPL’s
stock price began to recover. By the middle of the
following month at least 15 major brokerage
houses had placed FPL’s common stock on their
“buy” lists and the price had largely recovered
from its earlier fall.
Source: Modified from D. Soter, E. Brigham, and P. Evanson, “The
Dividend Cut ‘Heard ‘Round the World’: The Case of FPL,” Journal
of Applied Corporate Finance 9 (Spring 1996), pp. 4–15.
circumstance is good news in itself, but shareholders are frequently relieved to see
companies paying out the excess cash rather than frittering it away on unprofitable
investments. Shareholders also know that firms with large quantities of debt to
service are less likely to squander cash. A study by Comment and Jarrell, who
looked at the announcements of open-market repurchase programs, found that on
average they resulted in an abnormal price rise of 2 percent.
17
440
FINANCE IN THE NEWS
THE DIVIDEND CUT HEARD ’ROUND THE WORLD
17
See R. Comment and G. Jarrell, “The Relative Signalling Power of Dutch-Auction and Fixed Price Self-
Tender Offers and Open-Market Share Repurchases,” Journal of Finance 46 (September 1991),
pp. 1243–1271. There is also evidence of continuing superior performance during the years following a
repurchase announcement. See D. Ikenberry, J. Lakonishok, and T. Vermaelen, “Market Underreaction
to Open Market Share Repurchases,” Journal of Financial Economics 39 (1995), pp. 181–208.