of titles around, there was a whole subculture, a considerable subset of the 3,000,000
readers, writing for these journals, both for the famous titles and the obscure ones. (The
more exalted of these generalist journals began to decline in the face of the specialized
professional journals of the 1870s and 1880s.)
54
And that is not all. The Victorians published speeches, pamphlets, and books, not just
articles; it was the Victorians and not Harold Robbins ‘who gave ink its great
breakthrough’.
55
They had no problem finding a place for all their ink, since paper had
never been cheaper. With the 1861 repeal of duties on paper, and the adoption (starting in
1857) of esparto grass (alfalfa) as an alternative to rags in paper-making, the price o
books and other printed materials tumbled (and prices could tumble due to the abolition
of price-fixing for books in 1852).
56
Pamphlets on various secular as well as theological
subjects poured out. They were a stock-in-trade not only for bookstores but also for the
wholly itinerant booksellers who were numerous in the streets of London; even more
pamphlets would seem to have been on offer from the proprietors of semi-
ermanen
open-air bookstalls.
57
The by then 200- to 300-year-old world of print capitalism and
shared literary experience, once so important for shaping British nationalism,
58
exploded
into cacophony. Indeed, the idea of publishing short works was so widespread in the mid-
nineteenth century that small but quite serviceable printing presses became one of the
more popular gifts for upper-and middle-class boys throughout the English-speaking
world.
59
The proto-imperialists of the Colonial Society put out more than their fair share of the
pamphlets or privately printed speeches of the time. People actually bought items like
this. Anthony Trollope, for one, accumulated pamphlets in large numbers, including a set
on ‘Colonization, Emigration, &c’.
60
Beyond the writers of pamphlets or articles,
however, the Colonial Society could boast dozens of men who wrote real books. There
were even a few professional writers—such as Delabree Pritchett Blaine, who wrote
reference books on animals and sports. In his modest way, Blaine helped to interpret and
tame the expanding world. When he surveyed sports, he looked back to recreation in the
Bible and out to recreation in contemporary India and Africa; this was the frame he chose
for his story of the leisure of Englishmen.
61
But there were many more founders who,
rather than being professional writers for the whole of their adult lives, simply dabbled in
this field as they did in others. Perhaps some of the resulting tomes owed their existence
to vanity publishing, but ‘vanity publishing’ is a modern term. In the mid-nineteenth
century that line of business was not the unchallenged province of a few special vanity
houses. Instead it was a key activity even for major publishers. One barrister, Alfred
Hyman Louis, was keen enough to pay £50 to have a large book published by Richard
Bentley. At the same time (1867) Bentley was also publishing Wilkie Collins on terms
vastly more generous than what Alfred Hyman Louis received; Wilkie Collins actually
got paid. For his £50, Louis was none the less able to put his own incredibly wordy
opinions before the public (or anyway before the 500 lucky souls anticipated in the print
run), and he did so in the name of a respectable press.
62
And what issue so moved Alfred
Louis to write such a long book and pay £50 for it? The subject was how Napoleon III’s
‘imperialism’ within France, plus his meddling in Italy, were the greatest danger to
England—the country whose sole aim and struggle since the Reformation had been
devoted to the fight against ‘imperialism’. (Again, the word ‘imperialism’ was not
The founding of the colonial society 23