
Paper P2: Corporate Reporting (International)
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1.3 The information needs of management
The management of a company needs much more information about the financial
performance and position of their company than other user groups. They need
reports more regularly, and often they need access to information immediately
through on-line IT systems. They also need information in sufficient detail and
suitably analysed.
Management have access to this amount of information and detail through the
reporting systems of the company, and in budgets, forecasts, business plans,
strategy documents and monthly management accounts. Detailed reports on
inventory levels, slow-moving items and the ageing of outstanding receivables
should also be available from the management information systems of the company.
However, the quality of the management information is only as good as the system
that provides it. Poor management information (information that is inaccurate and
unreliable, provided too late or irrelevant) can lead to wrong decisions being made
by management.
The management of an entity may also have access to information about
competitors, such as market share statistics (if these are collected by industry
regulators or the government). The financial statements of competitors are also a
valuable source of information about their profit margins, sales growth and possible
weaknesses.
1.4 Ratio analysis as a tool
It is difficult to assess a company’s financial performance by analysing the financial
results for one year. Better information is obtained by making comparisons with
financial performance in the previous year, or perhaps over several periods (trend
analysis).
For example, if a company’s revenue has increased by 15%, it might be expected
that gross profit should also increase by at least 15%, and that receivables should
increase by 15%. To sustain the growth in operations, some increase in non-current
assets and inventory levels – perhaps a 15% increase – should also be expected.
Ratio analysis is a key tool used for performance analysis, because ratios summarise
financial information, often by relating two or more items to each other, and they
present financial information in a more understandable form. Ratios also identify
significant relationships between different figures in the financial statements.
For example, knowing that the profit of a company is $50,000 is not particularly
useful information on its own, because the expected amount of profit should be
dependent on the size of the business and the amount of its sales turnover. If the
company generated a profit of $50,000 from $150,000 of sales, then it has performed
well. However, if a profit of $50,000 has been made from sales of $5 million, then the
profit level is much weaker. The profit margin (the ratio of profit to sales) is a basic
and widely-used ratio for analysing the strength of a company’s financial
performance.