
Paper F5: Performance management
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$000
Direct costs
75%
× 100,000
75.0
Variable overheads
75%
× 50,000
37.5
Total variable costs 112.5
Fixed production overhead 50.0
Other fixed overheads 50.0
Total costs 212.5
Sales
75%
× 300,000
225.0
Profit 12.5
In order to make a profit of $50,000 for the year, the simplified units of
SP8 must make $37,500 contribution to profit. The price for the order
should be as follows:
$000
Materials 12.0
Labour 8.0
Direct cost 20.0
Variable overhead (see note) 10.0
Variable cost 30.0
Contribution 37.5
Selling price 67.5
Note: Variable overheads are assumed to vary with direct materials cost.
In the original budget, variable overheads are $50,000 and direct
material costs are $60,000. Variable overheads are therefore 50/60
×
material costs. For the simplified units, variable overheads will be
$12,000
× 50/60 = $10,000.
The selling price per unit would need to be $67,500/5,000 units = $13.50.
(b) Advice
The price of SP8 is currently $15 ($300,000/20,000 units). The price for the
simplified units of SP8 must be lower than this; otherwise the customer will
not buy them.
A price of $13.50 is needed to achieve the budgeted profit, but the customer
may be unwilling to pay this amount. A price of $12 will give a profit of 20%
on full cost, using the budgeted absorption rates for overhead, but there will
be some under-absorbed overheads.
Any price in excess of the minimum price of $30,000 ($6 per unit) will make
profit higher than it will be if the simplified units are not sold to the customer.
However, the company must think of the longer term. Will the customer want
to buy more units of the simplified product next year? If so, the company will
want to charge a price at which it will make satisfactory profits.
The recommendation should therefore be to negotiate with the customer. If
the agreed price is lower than $13.50, Snapco might want to warn the
customer that more units of the simplified SP8 might not be available in the
future, except at a higher price.