Berrett-Koehler Publishers 2008, ISBN: 978-1-57675-495-5, c.236
Business managers know that cost-cutting measures cannot create
long-term growth. Greater revenues require sustained innovation. In
this book, Robert B. Tucker provides a practical step-by-step
method any business can use to identify opportunities and encourage
innovations that capitalize on them. Readers lea to create an
environment that nurtures and rewards innovation; to ensure that
creative ideas lead to breakthroughs; and to analyze and predict
the future of their industry and their customers. Numerous case
studies explore companies that have excelled at innovative
thinking, detailing how their methods, procedures, and corporate
cultures create sustained success.
Tucker Robert. Driving Growth Through Innovation
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