Ronald D. Smith. Strategic Planning for Public Relations

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Introduction.
Phase One.
Formative research.
Step.
Analyzing the Situation.
Step.
Analyzing the Organization.
Step.
Analyzing the Publics.
Citations and Recommended Readings.
Phase Two.
Strategy.
Step.
Establishing Goals and Objectives.
Step.
Formulating Action and Response.
Strategies.
Step.
Using Effective Communication.
Citations and Recommended Readings.
Phase Three.
Tactics.
Step.
Choosing Communication Tactics.
Step.
mplementing the Strategic Plan.
Citations and Recommended Readings.
Phase Four.
Evaluative research.
Step.
Evaluating the Strategic Plan.
Citations and Recommended Readings.
Brief Contents.
Strategic planning for public relations / edited by Ronald D. Smith.
Includes index.
Sbn.
Public relations. I. Smith, Ronald D.
Pages.

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