(Осгуд Чарльз "Измерение значения")
Urbana, Chicago and London: University of Illinois Press, 1957, 342 pp. ISBN: 0-252-74539-6 Основополагающий труд по семантическому дифференциалу. Contents:
The logic of semantic differentation.
The dimensionality of the semantic space.
The semantic differential as a measuring instrument.
Evaluation of the semantic differential.
Attitude measurement and the principle of congruity.
Semantic measurement in personality and psychotherapy research.
Semantic measurement in communications research.
Urbana, Chicago and London: University of Illinois Press, 1957, 342 pp. ISBN: 0-252-74539-6 Основополагающий труд по семантическому дифференциалу. Contents:
The logic of semantic differentation.
The dimensionality of the semantic space.
The semantic differential as a measuring instrument.
Evaluation of the semantic differential.
Attitude measurement and the principle of congruity.
Semantic measurement in personality and psychotherapy research.
Semantic measurement in communications research.