Donnellan LaRae M. PR Research Methods

Издательство Lawrence Erlbaum Associates, 2006, -428 pp. We decided to write this book in 1995 when we attended the national Public Relations Society of America convention in Seattle. We observed with some surprise that the sessions on measurement and evaluation attracted standing-room-only crowds, and many conversations in the hallways focused on the same issues. Managers seemed frustrated with the challenges of proving the value of public rela...

Издательство WetFeet, 2005, -171 pp. Серия WetFeet Insider Guide You hold in your hands a copy of the best-quality research available for job seekers. We have designed this Insider Guide to save you time doing your job research and to provide highly accurate information written precisely for the needs of the job-seeking public. (We also hope that you’ll enjoy reading it, because, believe it or not, the job search doesn’t have to be a pain in the...

Издательство Taylor & Francis Group, 2009, -329 pp. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings. Written in a straightforward, lively style, the book covers: - foundational theories,...

Publisher: Kogan Page; 2nd Edition edition (1 April 2001) Language English ISBN-10: 0749435887 Paperback: 208 pages PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book. A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.

Издательство KDPaine & Parners, 2007, -219 pp. In Measuring Public Relationships: The Data-driven Communicator’s Guide to Success, Katie Delahaye Paine has written a book that represents the University of Measurement. We opened the book with great expectations, having known and admired Katie over the years. We closed it understanding a great deal more about both the theory and the nitty-gritty of measurement than when we began. The book prov...

Introduction. Phase One. Formative research. Step. Analyzing the Situation. Step. Analyzing the Organization. Step. Analyzing the Publics. Citations and Recommended Readings. Phase Two. Strategy. Step. Establishing Goals and Objectives. Step. Formulating Action and Response. Strategies. Step. Using Effective Communication. Citations and Recommended Readings. Phase Three. Tactics. Step. Choosing Communication Tactics. Step. mplementing the Strateg...

First published 2004. by Routledge. 11 New Fetter Lane, London EC4P 4EE. A comprehensive addition to existing literature, the Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, clearly positioning the field’s most current debates. Synthesizing both multidisciplinary and interdisciplinary approaches, it offers readers the in-depth analysis required to truly understand corporate comm...

Издательство Lawrence Erlbaum Associates, 2003, -601 pp. Never has cross-cultural communication been so important to different types of organizations (such as governments, corporations, and non-governmental organizations) as it is today. Since the end of World War II, the United Nations and its specialized agencies, such as UNESCO, were the main practitioners of transnational communication, which was an integral part of how they fulfilled their...

Published by Happy About. 2009. ISBN-10: 1600051545. ISBN-13: 9781600051548. eBook ISBN: 9781600051555. (158 pages). Contents : Online Press Releases Defined - Online PR Defined - The Newswires - Be Newsworthy - Write for the Internet—How it's Different - Search Engine Optimizing a Press Release - Distribution—How to Get the Word Out Online - Submitting your Press Release to PRWeb - Assembling PR Contacts in your Industry - Not One Press Releas...

Издательство Kogan Page, 2007, -256 pp. Серия PR in Practice Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic. The measurement of activity and outcomes has many facets which will be described throughout this book. To set the context of evaluation, the theory and debate over the discip...