The Travel & Tourism Competitiveness Report 2011. World Economic Forum Geneva

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Selim Ach

Selim Ach is Economic Modeler at the International Air

Transport Association (IATA). He is in charge of managing

and analyzing air transport economic data and contributes

to the writing of several economic publications of the

Association. Before joining IATA, Mr Ach worked for six

years as a consultant within the air transport industry and

participated in a number of European projects for Airbus,

Eurocontrol, and the French civil aviation research center

of air navigation. He was involved in several economic

and statistical analyses as well as in operational studies

in the field of air transport infrastructure, more specifically

in air traffic management and air traffic control. Mr Ach

obtained a BSc in Econometrics and a Master in Air

Transportation Economics from the University of Toulouse

and the French school of civil aviation (ENAC), France.

Jennifer Blanke

Jennifer Blanke is Director, Lead Economist, and Head of

the Centre for Global Competitiveness and Performance

at the World Economic Forum. Since joining the team

in 2002, she has written and lectured extensively on

issues related to national competitiveness and has edited

a number of competitiveness reports, with a particular

regional focus on Western Europe and sub-Saharan Africa.

From 1998 to 2002, she was Senior Programme Manager

responsible for developing the business, management,

and technology section of the World Economic Forum’s

Annual Meeting in Davos. Before joining the Forum, Dr

Blanke worked for a number of years as a management

consultant for Eurogroup, Mazars Group in Paris, France,

where she specialized in banking and financial market

organization. Dr Blanke obtained a BA in International

Relations from Hamilton College, a Master in International

Affairs from Columbia University, and an MA and a PhD

in International Economics from the Graduate Institute of

International Studies (Geneva).

Maria Ana Borges

Maria Ana Borges is Project Officer at IUCN’s Business

and Biodiversity Programme (BBP), where she focuses

on integrating biodiversity into tourism development

and supporting the tourism industry in becoming

more sustainable. In her role, she also works with other

business sectors to further BBP’s vision of “a sustainable

global economy in which the private sector and the

conservation community are committed and effective

partners in achieving a just world that values and

conserves nature.” Prior to IUCN, Maria Ana worked at

the UNEP’s Economics and Trade Branch on issues at

the interface of trade and climate change. She has also

previously worked in hotel management in Portugal and

the Dominican Republic. Her academic background is in

Ecology (BSc with Honours from the University of

Edinburgh) and Ecotourism (MSc from Napier University).

Thea Chiesa

Thea Chiesa is Associate Director and Head of Aviation,

Travel & Tourism at the World Economic Forum. She has

a background in business development and strategic

planning in the aerospace/telecom industry, having

spent nine years working with Telespazio as part of

both Telecom Italia and Finmeccanica. She was part

of the founding team of TVFiles SpA, an Italian telecom-

munications startup offering satellite broadband services

to the media, pharmaceutical, and 3G industries, where

she held the role of business development and was

responsible for the relations with the European Union

and the European Space Agency. At the Forum, she has

developed an expertise in the Travel & Tourism industry,

having headed the community for nine years. Coupled

with her background in advanced communications

systems, Ms Chiesa has developed a passion for the

Travel & Tourism industry and has experience analyzing

consumer trends. She is currently working with key

government and industry leaders in developing strategies

and implementing innovative projects in the fields of

T&T competitiveness and climate change, the future of

manufacturing, global supply chains, and transportation

risk. Ms Chiesa has a BSc in Management from Boston

College and a Master in International Relations from

Boston University. She is an alumna of the World

Economic Forum’s Global Leadership Fellows

Programme.

Nancy Cockerell

Nancy Cockerell is Adviser Policy & Research for the

World Travel & Tourism Council (WTTC), a role she

assumed in 2008 after working on ad hoc basis for

WTTC from its launch 20 years ago. Her responsibilities

have included advising the President and Chief Operating

Officer on responsive strategies to key travel trends and

policy developments and managing the relationship with

WTTC’s research partner, Oxford Economics, as

well as conducting market studies and providing policy

recommendations for governments. Ms Cockerell has

more than 35 years of experience working in the Travel &

Tourism industry, based in different countries of Europe

and Asia—primarily in the fields of customized research

and the media, for example, she spent 14 years with the

Economic Intelligence Unit. She established The Travel

Business Partnership (TBP) in the 1990s, a Switzerland-

based network of consultants specializing in the Travel &

Tourism economy, and has also worked through TBP for

the private and public sectors, including a number of

international organizations and associations involved in

tourism such as the World Tourism Organization (UNWTO),

the Organisation for Economic Co-operation and

Development (OECD), the European Travel Commission

(ETC), and the Pacific Asia Travel Association (PATA).

493

About the Authors

Valeria Croce

Valeria Croce is an External Collaborator at the World

Tourism Organization (UNWTO) in the Tourism Trends

and Marketing Strategies Programme. With the team,

she works on the preparation of studies and reports,

among which are the UNWTO World Tourism

Barometer, Tourism Highlights, and studies carried out

in collaboration with the European Travel Commission’s

Market Intelligence Group. Before joining UNWTO,

Ms Croce was a researcher and lecturer at MODUL

University Vienna (Austria) in the fields of economics

and statistics applied to tourism. She also collaborated

on various research projects, including the European

Cities Marketing Report, and on the development of

TourMIS, an online system for the management of

tourism statistics and market information. Previously,

Ms Croce worked as Project Manager at the Institute

of Economic Research of the University of Lugano

(Switzerland) and as Senior Market Researcher for

private companies in Italy. She is a PhD candidate in

Social Sciences at the Vienna University of Economics

and Business Administration. She obtained a Master of

Arts in Economics and Communication with a Major in

International Tourism (University of Lugano, Switzerland),

and a degree in Political Sciences with a Major in

Economics (University of Pavia, Italy).

Roberto Crotti

Roberto Crotti is a Junior Quantitative Economist with

the Centre for Global Competitiveness and Performance

at the World Economic Forum. His responsibilities include

the computation of a range of indexes as well as data

analysis for various projects and studies. His main

areas of expertise are quantitative research, forecasting,

macroeconomics, and public economics. Prior to joining

the Forum, he worked as an Analyst in the private con-

sulting and forecasting sector. Mr Crotti holds an under-

graduate degree in Economics / Economic Policy from

Università Cattolica del Sacro Cuore in Milan, Italy, and

an MA in Economics from Boston University in the

United States.

David Goodger

David Goodger is Director at Tourism Economics, an

Oxford Economics company, focusing on economic

analysis of the Travel & Tourism industry. He has been

instrumental in developing the group’s global model of

tourism flows and spending, which covers 185 origins

and destinations, and he continues to manage regular

forecast updates. He also maintains an active role in new

product development and consultancy work. Ongoing

work involves analysis of the return on investment in

business travel; model development to aid destinations

in marketing allocations; and analysis and modeling of

market size at the city level. Since joining Oxford

Economics in 2000, David Goodger has been involved

in a wide range of forecasting and modeling activities. He

has been part of the firm’s macroeconomic forecasting

team, examining both developed and emerging Europe.

He has also worked with the industrial forecasting team

contributing to both regular reports and specific client

studies; and has played an active role within the consul-

tancy division, with an emphasis on the energy sector

and analysis of carbon abatement policies. Mr Goodger

has also assisted in the development of forecasting and

simulation models for detailed regions and subregions of

the United Kingdom. He was educated at the University

of Bristol, England, where he gained a first-class degree

in Economics with Statistics; and at the London School

of Economics and Political Science, England, where he

graduated with an MSc in Econometrics and

Mathematical Economics.

Jessica Jahns

Jessica Jahns is a Manager in the UK Tourism, Hospitality

& Leisure group at Deloitte. She leads the Hospitality

Vision team, which produces publications, press releases,

and presentations, and analyzes trends of the global

hotel market. The team works closely with a number of

key industry organizations including the World Tourism

Organization and various trade journals, providing valuable

insight into the ever-changing hospitality industry. With a

degree in Hotel Management and 10 years of experience

in the hotel industry, Ms Jahns previously worked in

the HotelBenchmark team at Deloitte, providing bench-

marking solutions for global hotel chains.

494

About the Authors

John Kester

John Kester is Manager of the Market Trends and

Marketing Strategies Programme at the World Tourism

Organization (UNWTO, www.unwto.org), a specialized

agency of the United Nations, in Madrid, Spain. He

started his career in the UNWTO Secretariat in January

1997 and, since August 2006, he has been supervising

the team that carries out the activities with regard to short-

term and long-term trends in tourism and forecasting,

marketing, and promotional techniques as well as

competiveness as formulated in the General Programme

of Work of UNWTO. Since its inception in 2003, he has

been involved in the development and compilation of the

UNWTO World Tourism Barometer, a publication aimed

at monitoring the short-term evolution of tourism. He has

been in charge of the final editing of the various volumes

of UNWTO’s long-term forecast study Tourism 2020

Vision and is currently involved in the forthcoming update

of the long-term forecast Tourism Towards 2030. On

behalf of UNWTO, he has participated in the development

of the Travel & Tourism Competitiveness Index of the

World Economic Forum since the first Travel & Tourism

Competitiveness Report in 2007. Mr Kester has given

presentations and workshops on subjects related to

tourism, trends, data analysis and research, marketing,

and competitiveness on several occasions, both at

UNWTO headquarters in Madrid, Spain, and in numerous

countries around the world. Before joining UNWTO, Mr

Kester worked at Statistics Netherlands as a researcher

in the field of socio-cultural statistics. Mr Kester graduated

in Social Science with a specialization in research

methodology and data analysis from the University of

Leiden, the Netherlands.

Alex Kyriakidis

Alex Kyriakidis is Global Managing Partner of Tourism,

Hospitality & Leisure at Deloitte and is based in Dubai. He

has 36 years of experience providing strategic, attesting,

financial, and integration services to travel, hospitality,

and leisure companies. As the partner in charge of the

Global Tourism, Hospitality & Leisure Industry program

at Deloitte, Mr Kyriakidis’ strengths include an in-depth

understanding of the industry trends that impact the

performance of the industry. He has advised many of

the most prominent travel and hospitality companies on

strategy, M&A transactions, and risk management. In

addition, Mr Kyriakidis has also served as the Lead Client

Service Partner for a number of major Hospitality &

Leisure companies in Europe and worldwide, including

Dubai Holdings, InterContinental Hotels Group, Marriott

International, and Global Hyatt. He has represented the

firm in its partnership with the World Economic Forum

on Travel & Tourism. Mr Kyriakidis has also led global

teams on major M&A transactions, including the sale of

InterContinental, Le Meridien, and the sale/manage-back

of the InterContinental Hotels Group UK asset portfolio

of 75 UK hotels.

Geoffrey Lipman

Geoffrey Lipman is Director of Greenearth.travel and

Beyond Tourism, former Assistant Secretary General

of the UNWTO, former President of WTTC, and former

Executive Director of IATA. He is a Professor at Victoria

University, Melbourne, Australia. He is Vice Chair of

the World Economic Forum’s Global Agenda Council

for Aviation, Travel & Tourism. Professor Lipman has lec-

tured around the world and written widely on aviation,

tourism, and travel-related issues. He is a creative and

out-of-the-box thinker committed to the cause of

sustainable mobility and green growth.

Julia Marton-Lefèvre

Julia Marton-Lefèvre is Director General of IUCN

(International Union for Conservation of Nature), the

world’s largest conservation/environment membership

organization, which brings together states, government

agencies, nongovernmental organizations, scientists,

and experts in a unique worldwide partnership. IUCN’s

mission is to influence, encourage, and assist societies

throughout the world to conserve the integrity and

diversity of nature and to ensure that any use of natural

resources is equitable and ecologically sustainable. Prior to

this, Ms Marton-Lefèvre was Rector of the University for

Peace (UPEACE), a graduate-level international university

mandated by the United Nations, providing education,

training, and research on issues related to peace and

conflict. Earlier offices held by Ms Marton-Lefèvre include

Executive Director of LEAD (Leadership for Environment

and Development) International, a program established

by the Rockefeller Foundation to bring together and

train mid-career leaders from all parts of the world in

improving their leadership skills around the issues of

sustainable development; and Executive Director of the

International Council for Science (ICSU), an important

and respected global organization bringing together

scientific academies and unions to promote scientific

activities for the benefit of humanity. She is a member

of a number of boards, councils, and committees for

organizations such as the China Council for International

Cooperation on Environment and Development (CCICED),

an advisory body to the Chinese Government; UPEACE;

LEAD International; the Bibliotheca Alexandria; the

Geneva-based Graduate Institute of International and

Development Studies; Oxford University’s James Martin

21st Century School; and the Clinton Global Initiative’s

Energy and Climate Change Working Group.

Simon Oaten

Simon Oaten is a Director in the Deloitte UK Tourism,

Hospitality & Leisure group, with over 10 years of

experience advising and supporting hospitality and

leisure businesses. He has worked at a senior level with

some of the leading players across the industry in the

United Kingdom, Europe, and globally. Mr Oaten brings

a considerable breadth of experience in the sector across

strategy, business planning, market review, economic

impact assessment, and financial and commercial due

diligence engagements. In the last 24 months, Mr Oaten

has worked extensively in the Middle East, North America,

and Europe leading large complex strategy and business

planning projects.

495

About the Authors

Brian Pearce

Brian Pearce is Chief Economist of International Air

Transport Association (IATA). He is also a Visiting

Professor at Cranfield University in the Department

of Air Transport. An economist with over 20 years of

international experience in several industries, he was

formerly Head of Global Economic Research at UBS

Warburg and Chief Economist at Ernst & Young. Prior

to joining IATA, Mr Pearce was involved in the UK Air

Transport White Paper and in the discussion and

design of policies to influence aviation’s impact on the

environment. He also advised on the financial sector’s

role in promoting good corporate governance and

responsibility and directed the initiative launched by the

UK Prime Minister at the World Summit on Sustainable

Development. Before that he was Head of Global

Economic Research at the investment bank SBC Warburg

(now UBS), in Tokyo and then London. During this time

he published extensively on international financial and

economic issues and advised private- and public-sector

clients in over 20 countries. As Chief Economist at

Ernst & Young’s economic forecasting consultancy, the

ITEM Club, he worked with the UK Treasury’s and other

econometric models to analyze public policy and forecast

global economic prospects. He has been frequently

called on by television, radio, and the press to comment

on government economic policy.

Timm Pietsch

Timm Pietsch is a Senior Research Analyst of Booz &

Company, based in Düsseldorf, and a member of the

company’s global transportation group. As such, Dr

Pietsch focuses on market assessments, competitive

intelligence, and trend analysis on an international basis.

His main areas of expertise include Travel & Tourism and

passenger and freight transport across aviation, railways,

and infrastructure sectors in European and Middle East

geographies. Prior to joining Booz & Company in 2005,

he worked as a journalist concentrating on passenger

rail markets. Dr Pietsch holds an MA and a PhD from

Düsseldorf University, Germany.

Jürgen Ringbeck

Jürgen Ringbeck is a Partner and Senior Vice President

of Booz & Company (formerly Booz Allen Hamilton),

based in Düsseldorf. He is the Head of the Global Travel

and Transport Practice. Dr Ringbeck is a well-recognized

international senior advisor working with leading industry

players such as airlines, tour operators, and railways as

well as governments mainly in Europe, the Middle East,

and Asia. Since 2002, he has acted as a senior advisor to

the World Economic Forum and leads the work of Booz &

Company as a strategic partner of the Forum’s Aviation,

Travel & Tourism group. Dr Ringbeck holds a diploma in

Mathematics from the University of Münster, Germany,

and he obtained a PhD in Economics from the University

of Osnabrück, Germany. Dr Ringbeck started his career

as an Assistant/Guest Professor in Management Science

at the University of Toronto, Canada, and the University of

Osnabrück, Germany. From 1988 until 2001 he worked as

a Strategy Consultant/Partner at McKinsey & Company.

Dr Ringbeck is the author of numerous publications in the

areas of management science, strategy, and operational

management, and has received several international

awards for his academic work.

Shaun Vorster

Shaun Vorster holds a DPhil degree in Political Science from

Stellenbosch University in South Africa. He majored in

Economics and Political Science and received both his BA

Honours and MA degrees cum laude. Between 2004 and

2009, as Special Adviser to the South African Minister of

Environmental Affairs and Tourism, he was actively

involved in international climate change negotiations and

also followed international environmental governance

reform. Since 2009, Dr Vorster has been serving as

Special Adviser to the South African Minister of Tourism.

496

About the Authors

497

Acknowledgments

Airbus is a leading aircraft manufacturer with the most modern and comprehensive family of

airliners on the market, ranging in capacity from 107 to 525 seats. Over 9,800 Airbus aircraft

have been sold to more than 400 customers and operators worldwide and more than 6,400 of

these have been delivered since the company first entered the market in the early seventies.

As an eco-efficient enterprise Airbus provides leadership by delivering responsible solutions

for a demanding world, so the aviation sector can continue to prosper with less impact on the

environment.

Airbus is an EADS company.

A world-leading manufacturer of innovative transportation solutions, from commercial aircraft

and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a

global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2010,

were $19.4 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is

listed as an index component to the Dow Jones Sustainability World and North America indexes.

News and information are available at www.bombardier.com.

Booz & Company is a leading global management consulting firm, helping the world’s top

businesses, governments, and organizations.

Our founder, Edwin Booz, defined the profession when he established the first management

consulting firm in 1914.

Today, with more than 3,300 people in 61 offices around the world, we bring foresight and

knowledge, deep functional expertise, and a practical approach to building capabilities and

delivering real impact. We work closely with our clients to create and deliver essential advantage.

For our management magazine strategy+business, visit www.strategy-business.com.

Visit www.booz.com to learn more about Booz & Company.

The World Economic Forum would like to thank the following organizations

for their invaluable support of this Report.

498

Acknowledgments

eloitte is one of the world’s leading professional services organisations with more than 150,000

people in over 150 countries worldwide. Our member firms serve over half of the world’s largest

ompanies, as well as large national enterprises, public institutions, and successful, fast-growing

lobal growth companies.

e have assembled a dedicated team to serve the Tourism, Hospitality and Leisure sector

across the globe, providing a range of integrated services including Audit, Tax, Consulting and

orporate Finance. Deloitte is recognised as one of the leading advisors to the Tourism,

ospitality and Leisure industry, with unrivalled knowledge of both the industry and the business

issues facing individual clients.

We act for owners, operators, developers and investors, and our global network of local offices

nd strong presence in emerging markets provides our clients with exceptional analysis and a

nique perspective of the hospitality market during these challenging times. We provide an

outstanding service with a focus on creating value for our clients, enabling them to make

informed decisions to maximise their opportunities.

Deloitte works closely with STR Global. STR Global tracks performance from more than 40,000

otels around the globe. STR Global offers a complete suite of hotel benchmarking reports,

sending vital market results to thousands of hotels, operators, banks, developers, consultants

and media outlets.

tihad Airways, the national airline of the United Arab Emirates, based in its capital, Abu Dhabi,

made its first commercial flight in November 2003. Since then, the airline has grown faster than

any other in commercial aviation history, currently serving 67 destinations in Africa, Asia, Australia,

Europe, the Middle East and North America with a young and environmentally-efficient fleet of

57 aircraft.

Etihad offers the highest standards of service and comfort on the ground and in the air

with world-class cuisine, award-winning flat-beds in its premium cabins and the widest seats

in economy, as well as more than 600 hours of on-demand in-flight entertainment.

Its product and service portfolio has earned global acknowledgement and numerous awards

including recognition as the world’s leading airline at the World Travel Awards for two consecutive

years.

Aligned with the Emirate of Abu Dhabi’s 2030 Plan, the airline plays a definitive role in the

economic development of the emirate, in 2010, contributing USD 5.5 billion to its non-oil GDP

and helping to generate and support a total of 93,200 jobs across the UAE.

Etihad Airways has set its sights on flying 25 million passengers a year to at least 100

destinations by 2020.

Founded in 1950, Gulf Air is the proud national carrier of the Kingdom of Bahrain. As a pioneering

airline in the Middle East region with sixty years of experience and expertise in flying people

across continents, Gulf Air is today one of the most powerful brands and a name to reckon

with in the global aviation industry.

One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and

the rest of the world. As such the airline currently operates the largest network in the Middle

East with non-stop flights while providing seamless onward connections to other international

destinations.

The airline’s current network stretches from Europe to Asia, connecting 47 cities in 30

countries, with a fleet of 34 aircraft.

499

Acknowledgments

Hertz is the largest general use car rental brand in the world, and the number one airport car

rental brand in the US and at 81 major airports in Europe. It operates both corporate and licensee

locations in cities and airports in North America, Europe, Latin America, Australia and New

Zealand. The company also has licensee locations in cities and airports in Africa and the Middle

East. In addition, Connect by Hertz, the Company’s global car sharing program, has more than

200 locations worldwide including University campuses and corporate offices throughout North

America, Berlin, London, Madrid, Melbourne, and Paris. Hertz also operates one of the world’s

largest equipment rental businesses, Hertz Equipment Rental Corporation, available in 320

branches in the United States, Canada, China, France, Spain, and Italy. Hertz Global Holdings

also owns Advantage Rent a Car, the Company’s value leisure brand, which operates in 38

locations in the United States, with additional locations in Italy, Spain, and provides service

throughout Latin America.

The International Air Transport Association (IATA), founded in April 1945, is the prime vehicle for

inter-airline cooperation in promoting safe, reliable, secure, and economical air services. Today

IATA represents 230 airlines comprising 93 percent of international scheduled air traffic.

IUCN, International Union for Conservation of Nature, helps the world find pragmatic solutions

to our most pressing environment and development challenges.

IUCN works on biodiversity, climate change, energy, human livelihoods and greening the

world economy by supporting scientific research, managing field projects all over the world,

and bringing governments, NGOs, the UN and companies together to develop policy, laws

and best practice.

IUCN is the world’s oldest and largest global environmental organization, with more than

1,000 government and NGO members and almost 11,000 volunteer experts in some 160

countries. IUCN’s work is supported by over 1,000 staff in 60 offices and hundreds of partners

in public, NGO and private sectors around the world.

Jet Airways is India’s premier international airline.

One of the fastest growing airlines in the world, it currently flies to 47 domestic and 24

international destinations across North America, Europe, Asia, Africa and the Gulf.

Jet Airways’ current fleet of 97 state-of-the-art wide and narrow bodied aircraft is also one

of the youngest in the world, and includes 10 Boeing 777-300 ER aircraft, 12 Airbus 330-200

aircraft, 55 next-generation Boeing 737-700/800/900 aircraft and 20 modern ATR 72-500

turboprop aircraft.

Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the

world and have won numerous international travel and tourism awards. The company was

founded in 1997 with the aim to become a hospitality industry leader through establishing a

world class portfolio of luxury hotels and resorts.

Jumeirah’s promise of Stay Different™ delivers imaginative and exhilarating experiences

in culturally connected environments offering thoughtful and generous service.

In line with this core essence, the individuality of the Jumeirah portfolio is unmistakable,

encompassing the world renowned Burj Al Arab, the world’s most luxurious hotel and

recognised as the symbol of Dubai, the multi-award winning Jumeirah Beach Hotel, Jumeirah

Emirates Towers, Madinat Jumeirah and Jumeirah Zabeel Saray in Dubai; the Jumeirah Carlton

Tower and Jumeirah Lowndes Hotel in London; and the Jumeirah Essex House in New York.

Building on this success, in 2004 Jumeirah Group became a member of Dubai Holding—a

collection of leading Dubai-based businesses and projects—in line with a new phase of growth

and development for the Group.

500

Acknowledgments

Rolls-Royce, a world-leading provider of power systems and services for use on land, at sea

and in the air, has established a strong position in global markets—civil aerospace, defence

aerospace, marine and energy.

The Group has a broad customer base comprising more than 600 airlines, 4,000 corporate and

utility aircraft and helicopter operators, 160 armed forces, more than 2,000 marine customers,

including 70 navies, and energy customers in nearly 120 countries, with an installed base of

54,000 gas turbines.

Rolls-Royce employs 39,000 skilled people in offices, manufacturing and service facilities in 50

countries. The Group has a strong commitment to apprentice and graduate recruitment, and to

further developing employee skills.

In 2010, Rolls-Royce invested £923 million on research and development, two thirds of which

had the objective of further improving the environmental aspects of its products, in particular the

reduction of emissions.

Annual underlying revenues were £11 billion in 2010, of which around half came from

services revenues. The firm and announced order book stood at £59.2 billion in 2010, providing

visibility of future levels of activity.

Silversea launched its first ship, Silver Cloud, in 1994, followed by Silver Wind in 1995, Silver

Shadow in 2000 and Silver Whisper in 2001 and the new flag ship, the Silver Spirit, in December

2009. An exploration vessel, Prince Albert II, joined Silversea in 2007. These elite vessels have

been specifically designed for fewer guests, more space and the highest levels of personalized

service, delivered by Italian officers and European staff.

Offering a variety of over 150 different itineraries every year, Silversea fleet reaches the world’s

most desirable and exclusive destinations with the highest number of ports per ship of any

luxury cruise line.

SWISS is Switzerland’s national airline, operating a fleet of 88 technically advanced aircraft with

which it serves 72 destinations in 39 countries around the world from its Zurich hub and Basel

and Geneva international airports. As part of the Lufthansa Group and a member of the global

Star Alliance, SWISS is committed to its mission of providing quality air services that link

Switzerland with Europe and the world. Travelers flying with SWISS should always feel at home.

With its core values of personal care, Swiss hospitality and quality in every detail, SWISS will

continue to maintain its profile as Switzerland’s national airline. In 2010 SWISS was awarded the

Gold Travel Star by Switzerland’s Travel Inside magazine as Best Network Airline for Short- and

Medium-Haul Services and earned a further distinction in the year’s Business Traveller Awards

by capturing first place for having the Best Business Class to North and South America. SWISS

passed the 100-million passengers milestone in 2010.

The World Tourism Organization (UNWTO: www.UNWTO.org), a United Nations specialized

agency, is the leading international organization with the decisive and central role in promoting

the development of responsible, sustainable and universally accessible tourism. It serves

as a global forum for tourism policy issues and a practical source of tourism know-how. Its

membership includes 154 countries, 7 territories, 2 permanent observers and over 400 Affiliate

Members.

501

Acknowledgments

Visa is a global payments technology company that connects consumers, businesses, financial

institutions and governments in more than 200 countries and territories to fast, secure and

reliable digital currency. Underpinning digital currency is one of the world’s most advanced

processing networks—VisaNet—that is capable of handling more than 20,000 transaction

messages a second, with fraud protection for consumers and guaranteed payment for merchants.

Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers.

Visa’s innovations, however, enable its financial institution customers to offer consumers more

choices: pay now with debit, ahead of time with prepaid or later with credit products. For more

information, visit www.corporate.visa.com.

The World Travel & Tourism Council (WTTC) is the global business leaders’ forum for Travel &

Tourism. Its Members are the Chairs and Chief Executives of around 100 of the world’s foremost

companies representing all regions of the world and all sectors of the industry. Travel & Tourism

is one of the world’s largest industries, contributing US$5,834.5 billion to global GDP, 9.3% of

the total in 2010. It also supports over 235 million jobs, and these are forecast to increase to

just over 303 million by 2020. As the voice of the private sector, WTTC promotes the importance

of the industry as a generator of economic growth, encourages public-private partnerships, and

persuades governments to adopt policies that will enable the industry to thrive. WTTC’s

extensive economic research provides public and private sector decision-makers with estimates

and forecasts for the direct and total contribution of Travel & Tourism activity. The research

identifies Travel & Tourism’s share of capital investment, exports, gross domestic product and

jobs for 181 countries around the world.

The Travel &amp; Tourism Competitiveness Report 2011. World Economic Forum Geneva

Подождите немного. Документ загружается.

The Travel & Tourism Competitiveness Report 2011. World Economic Forum Geneva