
166 7 The empirical analysis of the abuse of e-mail addresses
ture is shown in Subsect. 7.4.3. Finally, in Subsect. 7.4.4, the findings of the
empirical study are illustrated.
7.4.1 The goals and the conceptualization of the seeding
The specific goals of the empirical study that was conducted comprise the
determination of
the relative and absolute attractiveness of particular Internet services,
the development of e-mail addresses’ attractiveness over time,
the relevance of an e-mail address’ top level domain,
differences in the seeding of addresses at language-specific locations, and
the relationship between the content of e-mails and the locations on which
the recipients’ addresses were placed.
The last issue addresses the question of to which extent spammers have al-
ready shifted from simply employing used e-mail addresses towards acquiring
addresses of users likely to be interested (specific marketing). It should be men-
tioned explicitly that the implementation of address obfuscating techniques is
beyond the scope of the empirical study.
The main idea for getting spam e-mails is to place e-mail addresses on
Internet locations, ensuring that each e-mail address is placed on, at most,
one spot. This procedure allows the association of each spam e-mail with that
particular Internet location on which the spam e-mail’s recipient address was
placed. According to the framework for seeding e-mail addresses (see Subsect.
7.3.1), (types of) Internet locations have to be defined by considering the
dimensions “service”, “topic”, and “language/country”. Services included are
US and German “web pages” and “newsletters”, and German-speaking as
well as English-speaking “Usenet groups”. The topics of the first two services
are listed in Table 7.2, and they follow the classification of e-business models
according to Wirtz [189]. The topics and the names of the Usenet groups are
listed in Table 7.3.
As illustrated in Fig. 7.2 (see p. 150), each location category is represented
by a cube. In our study, each cube contains three locations, i.e. a location is a
specific web side, newsletter, or newsgroup. Each location gets four addresses
(one de- , one com-, one net-, and one org-address). Therefore, for each cube,
12 e-mail addresses had to be created and placed. Of course, each e-mail
address must be unique, and must not be seeded more than once.
As thousands of e-mail addresses had to be created, these were generated
automatically by using a random generator for the user part of the addresses.
In order to prevent e-mail addresses from being guessed or generated with
brute force attacks, it was necessary to define them randomly as well as to
give them an appropriate number of characters. An example of an e-mail
address that was created in this way is wasp10208@wforasp.com.
The specific Internet locations serving as lures were chosen manually, just
as the placement of the e-mail addresses had to be implemented manually. As