CHAPTER 13 DYNAMICS OF BEHAVIOR IN ORGANIZATIONS 387
5
Leading
As illustrated in the exhibit, these factors represent
a continuum. That is, a person may have a low, mod-
erate, or high degree of each quality. Answer the ques-
tions in Exhibit 13.6 to see where you fall on the Big
Five scale for each of the factors. Having a moderate-to-
high degree of each of the Big Five personality factors
is considered desirable for a wide range of employees,
but this isn’t always a key to success. For example, hav-
ing an outgoing, sociable personality (extraversion) is
considered desirable for managers, but many successful
top leaders, including Bill Gates, Charles Schwab, and
Steven Spielberg, are introverts, people who become
drained by social encounters and need time alone to
re ect and recharge their batteries. One study found
that four in ten top executives test out to be introverts.
20
Thus, the quality of extraversion is not as signi cant as
is often presumed. Traits of agreeableness, on the other
hand, seem to be particularly important in today’s col-
laborative organizations. The days are over when a
hard-driving manager can run roughshod over others
to earn a promotion. Companies want managers who
work smoothly with others and get help from lots of
people inside and outside the organization. Executive
search rm Korn/Ferry International examined data
from millions of manager pro les since the early 2000s
and found that the most successful executives today
are team-oriented leaders who gather information and
work collaboratively with many different people.
21
One recent book argues that the secret to success in work and in life is likability. We
all know we’re more willing to do something for someone we like than for someone
we don’t, whether it is a teammate, a neighbor, a professor, or a supervisor. Manag-
ers can increase their likability by developing traits of agreeableness, including being
friendly and cooperative, understanding other people in a genuine way, and striving
to make people feel positive about themselves.
22
Many companies, including JCPenney, DuPont, Toys “R” Us, and the Union
Paci c Railroad, use personality testing to hire, evaluate, or promote employ-
ees. Surveys show that at least 30 percent of organizations use some kind of per-
sonality testing for hiring.
23
Entrepreneurial companies such as eHarmony are
using sophisticated personality testing to match singles through online dating
services.
Online dating has grown into a half-billion dollar industry in just over ten years. Personality
tests are central to some of these organizations’ strategies, and eHarmony is one of the most
comprehensive at pursuing so-called serious daters, people who are searching for a lasting
relationship.
The eHarmony Compatibility Matching System employs an exhaustive 436-question per-
sonality survey that is based on founder Neil Clark Warren’s past professional experience and
his company’s research into long-lived marriages. Warren, who holds both divinity and clini-
cal psychology degrees, believes the unions most likely to succeed are those between people
who share at least 10 of the 29 personality traits eHarmony measures.
Does the approach work? So far, the only company to track relationships it has helped
create is eHarmony. Claiming to have helped bring about 16,000 marriages in 2005 alone,
the company conducted an in-house study it says showed eHarmony couples enjoyed higher
levels of marital satisfaction than those who had met through other channels.
24
Despite growing use of personality tests, there is so far little hard evidence show-
ing them to be valid predictors of job—or relationship—success.
eHarmony
Innovative Way
© MARRIOTT/DSC
Marriott carefully screens candidates
for critical customer service positions, such as the hotel concierge
shown here. One important way managers determine whether
people have the “right stuff ” is through personality testing.
During the application process, candidates answer a series of
questions about their beliefs, attitudes, work habits, and how
they might handle situations, enabling Marriott to identify people
with interests and motivations that are compatible with company
values. As managers re-evaluate Marriott’s mission and goals,
the test also evolves. Some fear personality tests have too much
infl uence, determining not just who gets hired, but who even gets
an interview.