252 Chapter 14
seething anger beneath the comfortable façade of suburban life that many in
the audience were assumed to share, explaining the success, popularity, and
box office appeal of the Oscar winner for 1981, Chariots of Fire, was far more
difficult. The film was British, historical, about athletes in a sport that did not
have great crowd appeal, and had no known stars playing it, yet for many years
it remained the top import hit in U.S. exhibition history, with more than $27
million in domestic rentals in the United States.
Chariots of Fire was produced by David Puttnam, with Dodi Fayed serv-
ing as executive producer and James Crawford as associate producer. Previ-
ously, Puttnam had produced Midnight Express, Bugsy Malone, The Duelists, and
Stardust. Hollywood’s Twentieth Century-Fox helped finance the production,
but so did a $2 million investment from the British Broadcasting Corporation
in exchange for rights to eventually televise the film. In a complex distribu-
tion deal, typical by the 1980s, the film was distributed by Warner Bros. in
the United States, while Twentieth Century-Fox controlled all distribution
outside North America. Produced for $6 million, by the end of 1984 Chariots
of Fire had earned $30 million in global theatrical rentals and an additional $20
million in ancillary (videotape) sales.
The screenplay was by Colin Welland (Straw Dogs and Yanks), and the
movie’s director was Hugh Hudson, who previously had specialized in docu-
mentaries and commercials. The cinematographer was David Watkin, and the
musical score was provided by Greek composer Vangelis and gained a great
deal of popularity in the world of recordings. The movie’s producer, Puttnam,
argued that the most important role for any producer was casting, and the re-
view of Chariots of Fire in Variety called the movie’s casting “pin-point.”
Contemporary criticism, however, focused on the sense of values in the
film, along with commenting on the economic and social status of its charac-
ters. In the Film Journal, David Schifren pronounced it “overly sentimental, a
kind of Brit Great Gatsby (beautiful people with dough), whose hardships seem
few.” Vincent Canby, however, writing in the New York Times, answered part
of Schifren’s concern, describing the film as
a clear-eyed evocation of values of the old-fashioned sort that are today
more easily satirized than celebrated . . . simultaneously romantic and
common-sensical, lyrical and comic. Although its characters are privileged
people, it is so well-balanced that it doesn’t deny the realities of the lives
of the less-privileged.
With faint praise, New York’s David Denby called Chariots of Fire just
what art-house audiences wanted at the moment: “a cautious, distinguished,
slightly boring, good movie.” Interestingly, however, the release of Chariots
of Fire across the United States was not focused on art houses, but rather on