Минто Б. Золотые правила Гарварда и McKinsey

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Barbara Minto

The

Pyramid

Principle

LOGIC IN WRITING

AND THINKING









 McKinsey











  

2004

 65.290-2

62

, Peter

Knight ()  ()

. 

. 

.

62  McKinsey. 

, . . . — .:  «

», 2004. -192 . - ().

, -

 . 



. 

, 

  ,  , -

. , ,  

.

     -

. -

-

.

 -

 ,   .    

.

ISBN 5-353-01533-9 (.)

ISBN 0-273-65903-0 (.)

. 



.

 « «», 2004

«

,

»





 ..............................................................................................9

 .........................................................................................11

 I



 .............................................................................................. 17

 1. ? ..............................................................19

 ........................................................ -

. :

 ............................................................................. 23

.  25

 2.  ................................................................... 31

.................................................................. -

 ............................................................ 35

 ................................................. 36

 3.  ........................................................... 39

 «» ................................................. -

 «» ................................................. 44

 ..................................... 49

 4.  ................................................... 51

 .......................................................................... -

? ............................................................................ -

? .............................. 53

?............................................ 54

? .................................................................... 55

? ...................................... 56

? ............................................ 58

 ............................................................................ 60

 ....................................................................... 62

 ................................................................ 63

 ................................................................-

 ...........................64

 «...» .......65

 ..............................................................67

......................................................68

»  .........................69

 ..........................................................-

 ............................................72

 () ...............-

 5. :  ..................................................... 77

 .................................................................. -

 ........................................................... 78

 ........................... 80

 ................................................................. 83

 ........................................................ 84

 ............................................ 86

 6.  «»  ............ 89

 ............................................................................................. -

 ................................................................................... 93

 ....................................................................... 95

 ...................................................................... 97

 II



 ............................................................................................ 103

 7.  ...................................... 105

 ........................................................ 107

......................................... -

 .......................................................................... 108

 .................................................... 109

 ......................................................................... 110

 ....................................................................... -

 ...................................................................... 112

 ................................................................ 113

 ...................................................................... 116

 ........................................... —



 ............................................................................ 120

 8.  ................................... 127

 ................................................................. -

? ......................................................................... 129

? ....................................................... -

? ....................................................... 130

, ? .................. -

, ? ............... 131

 ............................................. -

:  ............... 132

 ...................................... 135

 .......................... 140

 «» ..........................................-

 ...................... 144

 9.  ...................................... 151

 ............................ 153

 ...................................................................... 154

 ............................ 160

 ............................................. 164

 ...................................................... 165

 ................................... 167

 10.  ........................................................... 173

 ............................................................................. 175

 .......................................... 177

.  ................. 181

................................................................... 182

 .............................................................................. 183

 ................................................................................................188



    ,  .   

   , , 

   .   ,

     

,       ,

.

 1961 

.  1963 -

 «McKinsey & Company» -

. -

,  1966 , 

, . -

. -

, 

.

, -

, . -

, ,

, . , -

, 

,  - , 

.

,  1973 

 «Minto International».  «

» , 

, -

, , -

.

-

-

. , -

, , 

.



 — , 

, . -

 — .  - ,

, ,  — 

. , 

:

• , .

•  12.30 .

• .

, -

, 

.

 , ,  

 3.00. , , 

,  10.30. ,

        ,    .

, .  11.00 

. ?».

, , -

. , 

. , 

 - -

.   

, -

, . -

, :

,  11.00? 

 , -

».

, 

, . -

, . , 

. , -

? 

, , -

. , ,

. , , 

. -

.

-

. -

, -

. 

, . -

, 

, , 

, . -

, , , 



. :

, , ,

. ».

. , -

. 

: «, , . 

. , , ».

-



, . 

 — , -

. 

. , -

, -

. .

, . , -

, , , 

, . -

 - , , , -

, -

, .

, -

. 

-

,  - -

 «».

, -

.

, , -

, 

. 

, , ,

, .

, -

. 

. , -

, , , . 

! , , , 

, , , -

, , .

 I











 — . -

, -

, . , 

, 

.

,  - , 

 - , . ,

. 

, -

, .

. 

, , -

. -

, . 

,  «-

», , -

 . -

, .

, -

. , , 

.  - -

, , 

. , , 

, , 

.

: , 

, . , . ,

, 

, , 

.

, 

, , -

. , ,

, 

. , 

. , , 

, -

.

 1

?

, -

, . -

 - , , 

 100 . , -

. , , 

, -

. 

, -

. :

• -

,

• , 

,

• -

.

, -

.



, , 

. -

, , 

. -

, . , , -

, , , -

, , 

.

, -

, «» , -

, , .

, , :

, , 

, , 

, .

 -

, , . . -

*, :

 • 

 •

 • 

 • 

 • 

 • 

 • 

 «» , , -

. : -

. 

, , 

. , , -

.

 «» , ,

, . -

, , , . 

. -

. -

 - , -

:

• ,

• .

* ,  «» (, -

, 1970).



, -

, . -

. , .

, , ,

. «, , — 

. — ?»

   , — , -

, . - , 

».    ,   

.

,     . , ,  -

. , . ». 

.

 ! —   . —  ...»  -

. «». . «». 

. «». «?» — :

, !»

, , -

, ? 

.

, , - 

? . 

» .  «-

, ». 

, 

. -

,  - ( - , ). 

, , , -

.

. , -

, ,

, , -

. -

, -

.

, , 

, . , -

, , , 

.