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programs. He was not, however, a fan of the Social Security
Act. Throughout the campaign he and his fellow Republi-
cans labeled the President as Franklin “Deficit” Roosevelt,
whose administration had spent billions it didn’t have, run-
ning up deficits on programs that were either wasteful, radi-
cal, experimental, or all three. The Democrats had proven
themselves to be Socialists, cried former President Hoover,
who characterized the Republican campaign as a “holy cru-
sade for liberty.”
Roosevelt, who loved political campaigning, met the
accusations of the Republicans with vigor, even anger at
times, referring to them as “economic royalists” who “hide
behind the flag and the Constitution.” Crowds cheered him
on to November. The economy did seem to be improving.
Banks were more solvent and secure. Social Security, while
not having paid out a dime yet in benefits, seemed real to
many—a promise waiting down the road. By the election
unemployment had dipped below 14 percent, the lowest it
had been since 1931. FDR was ready to serve another term,
telling throngs of Americans:
I should like to have it said of my first administration that in
it the forces of selfishness and lust for power met their match.
I should like to have it said of my second administration that
in it these forces met their master.
Roosevelt’s first term efforts paid off on election day, with
46 of the 48 states voting for the incumbent Democrat. Only
Maine and Vermont (Calvin Coolidge’s home state) went
Republican. Electorally, the count was 523 to 8. The popular
vote was less lopsided, with 27.7 million voting for FDR,
while 16.7 million cast their ballots for the governor from
the Sunflower state. Landon had not only been eclipsed by
Roosevelt, he had failed to inspire. Someone joked, notes
The Great Depression
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