
P1: ABC/ABC P2:c/d QC:e/f T1:g
c03 JWBT063-Rosenbaum March 25, 2009 9:25 Printer Name: Hamilton
Discounted Cash Flow Analysis
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As equity research normally does not provide estimates beyond a future two-
or three-year period (excluding initiating coverage reports), the banker must derive
growth rates in the outer years from alternative sources. Without the benefit of
management guidance, this typically involves more art than science. Often, indus-
try reports and consulting studies provide estimates on longer-term sector trends
and growth rates. In the absence of reliable guidance, the banker typically steps
down the growth rates incrementally in the outer years of the projection period
to arrive at a reasonable long-term growth rate by the terminal year (e.g., 2%
to 4%).
For a highly cyclical business such as a steel or lumber company, however, sales
levels need to track the movements of the underlying commodity cycle. Consequently,
sales trends are typically more volatile and may incorporate dramatic peak-to-trough
swings depending on the company’s point in the cycle at the start of the projection
period. Regardless of where in the cycle the projection period begins, it is crucial
that the terminal year financial performance represents a normalized level as opposed
to a cyclical high or low. Otherwise, the company’s terminal value, which usually
comprises a substantial portion of the overall value in a DCF, will be skewed toward
an unrepresentative level. Therefore, in a DCF for a cyclical company, top line
projections might peak (or trough) in the early years of the projection period and
then decline (or increase) precipitously before returning to a normalized level by the
terminal year.
Once the top line projections are established, it is essential to give them a san-
ity check versus the target’s historical growth rates as well as peer estimates and
sector/market outlook. Even when sourcing information from consensus estimates,
each year’s growth assumptions need to be justifiable, whether on the basis of market
share gains/declines, end market trends, product mix changes, demand shifts, pricing
increases, or acquisitions, for example. Furthermore, the banker must ensure that
sales projections are consistent with other related assumptions in the DCF, such as
those for capex and working capital. For example, higher top line growth typically
requires the support of higher levels of capex and working capital.
COGS and SG&A Projections For public companies, the banker typically relies upon
historical COGS
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(gross margin) and SG&A levels (as a percentage of sales) and/or
sources estimates from research to drive the initial years of the projection period,
if available. For the outer years of the projection period, it is common to hold
gross margin and SG&A as a percentage of sales constant, although the banker may
assume a slight improvement (or decline) if justified by company trends or outlook
for the sector/market. Similarly, for private companies, the banker usually relies
upon historical trends to drive gross profit and SG&A projections, typically holding
margins constant at the prior historical year levels. At the same time, the banker
may also examine research estimates for peer companies to help craft/support the
assumptions and provide insight on trends.
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For companies with COGS that can be driven on a unit volume/cost basis, COGS is typically
projected on the basis of expected volumes sold and cost per unit. Assumptions governing
expected volumes and cost per unit can be derived from historical levels, production capacity,
and/or sector trends.