<2>.
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<1> Ibid. P. 259.
<2> , . ,
(, .),
. .: Reich N. Op. cit. P. 259 - 260.
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, :
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);
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;
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<1>.
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<1> .: Consumer Protection in Financial Services / Ed. by P. Cartwright. The
Hague; L.; Boston, 1999. P. 8.
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"homo
economicus" - , .
. (1970- .)
,
.
,
. , "
, "homo economicus"
, ...
, ... ,
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),
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--------------------------------
<1> Reisch L.A. Principles and Visions of a New Consumer Policy: Discussion
paper. Stuttgart-Hohenheim; Berlin, 2003. P. 13.
: PRESSI ( HERSON )