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Emotions and Reward Systems
ALBERT AND THE WHITE RAT:
CONDITIONED EMOTIONAL RESPONSE
A conditioned emotional response is actually a learned response
in which a previously neutral stimulus becomes associated with
a stimulus that naturally produces a pleasant or an unpleasant
emotion. The most famous (or notorious) example can be found
in the results of a series of experiments published by John B.
Watson and his graduate student, Rosalie Rayner, in 1920. The
study is often referred to as “Albert and the White Rat.” Albert,
a placid 9-month-old boy, was shown several items, including a
white rat, a dog, a rabbit, a monkey, burning newspapers, and
masks (some with hair). He did not react with fear to any of
them. Subsequently, Watson and Rayner made a loud sound
by striking a steel bar suspended behind Albert’s head with a
hammer. For the first time, Albert showed a fear response.
Later, the researchers brought out the white rat again, and
struck the bar with the hammer as Albert reached for the rat.
Albert gradually became conditioned to fear the white rat and
the other animals from the series of experiments that followed.
His fear conditioning was still apparent at the age of one year,
when Albert was tested with a Santa Claus mask, fur coat, white
rat, rabbit, and dog. Unfortunately, the researchers lost contact
with Albert, and never got the chance to extinguish his fear of
the items. One of the conclusions that Watson and Rayner drew
from this experiment was that phobias may be the result of fear
conditioning that takes place at some point in one’s life.
Scientists today continue to use the conditioned emotional
response in animal research, typically in cases where a stimulus,
such as a tone, is paired a number of times with a brief footshock
and then alone during testing the following day. The physiologi-
cal and behavioral responses elicited by the footshock alone
before conditioning are elicited by the tone alone after condition-
ing. Of course, pleasant emotions can be and are paired with
various stimuli during our daily lives, and many associations—
both pleasant and unpleasant—some of them without our
conscious awareness, strongly influence our behavior.
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