In the example, Athletes’ World computed its markup directly by determining its
expenses and the desired profit. However, this method isn’t practical when a business has
hundreds or thousands of items. Allocating expenses and profit to each item would be
too tedious. A more practical method is for the owner, an employee, or an accountant to
analyze prior sales of the company or a similar company. The analyst can look at the
costs of goods, additional expenses, and desired profit to determine a percent to use to
mark up various items, called the markup percent.
One company may use different markup percents for different types of items. For
example, an appliance store often performs repair services and sells replacement parts
for the appliances it sells. The store may have one markup percent for the actual appli-
ance, a second markup percent for repair services, and a third markup percent for re-
placement parts.
In Chapter 5 on percents, we introduced three terms: rate, base, and percentage. In
this chapter, rate is the markup percent, or markup rate. Percentage is the dollar markup.
Determining the base is more challenging because sometimes cost is the base and some-
times selling price is the base. For some businesses, cost may be the more logical base for
calculating dollar markup. However, calculating dollar markup based on selling price is
an advantageous method for many retail stores.
The accountant for Athletes’ World says that, in order to pay all expenses and have
a reasonable profit, and based upon a cost of $43.50, the company’s markup should be
80% of the cost. When the cost and the markup percent are known, the dollar markup
and the selling price can be computed.
Chapter 8 Markup 141
Computing Markup Based on Cost
Compute the markup variables when
the markup percent is based on cost.
2
Learning Objective
8.2 Most students will already be
aware that the percent of markup
varies with the type of business and
also the type of product.A high-
volume supermarket may have low
markups on many staples but higher
markups on snack foods and even
higher markups on nongrocery items
such as hardware and paper products.
A jewelry store,especially one that
makes much of its own jewelry,has
a relatively low number of sales each
week and will therefore have much
higher markups.
Markup Based on
Cost/Selling Price
Video
to Compute the Selling Price Based on Cost
1. Multiply the cost by the markup percent to get the dollar markup.
2. Add the dollar markup to the cost to get the selling price.
STEPS
8.3 These equations do not lend
themselves easily to the use of letters
instead of words.In speech,which
tends to be less exact,“markup”may
refer to the amount of dollar markup in
one sentence and then to the markup
percent in a subsequent sentence.
For Athletes’ World’s athletic shoes:
Dollar markup 5 Markup percent 3 Cost 5 0.80 3 $43.50 5 $34.80
Selling price 5 Cost 1 Dollar markup 5 $43.50 1 $34.80 5 $78.30
STEP 2
STEP 1
EXAMPLE A
Using markup based on cost, what are the dollar markup and the selling price for
merchandise that costs $60 and has a 35% markup?
Dollar markup 5 Markup percent 3 Cost 5 0.35 3 $60 5 $21
Selling price 5 Cost 1 Dollar markup 5 $60 1 $21 5 $81
STEP 2
STEP 1
COMPUTING SELLING PRICE DIRECTLY FROM COST
When you know the cost and markup percent (based on cost), you can compute the
selling price directly, without computing the dollar markup.