46 D. Dawson
ambulance for personal repair! However, as a complex but integrated electro-
mechanical system with many sensors, drives and actuators, it is in good company
with many industrial products and systems controlled by programmable logic
controllers (PLCs) and common motor control algorithms. Much published
material already describes such systems as “mechatronic” without inhibition.
At the time the project was initiated, Ducker Engineering Ltd. was a privately
owned company based in Kendal in the UK, and was well established in the field
of designing, building and supplying equipment such as garment folding machines
and heated tunnels like that of Figure 3.2 for drying and conditioning garments
after washing. Clients were major industrial laundries, themselves having
contracts with clients such as hospitals and supermarkets with large numbers of
uniforms, overalls and suchlike garments to be processed.
Fig. 3.2 Garment conditioning tunnel
In 1999, however, the business position of the company was becoming fragile,
with a declining turnover due to adverse currency exchange rates and increasing
competition in the markets for their traditional products. Future profitability was
in doubt. There was further vulnerability in the company’s knowledge base due to
the retirement of a senior mechanical design engineer. Significant strengths
remained in place, however, with a very experienced and effective small team in
industrial drives and controls, and a skilled and well motivated shop floor
assembly staff. The company CEO was highly knowledgeable in the company’s
market areas, was alert to changes and developments, was not risk-aversed and
was willing to invest as necessary to improve the company’s position, and
therefore was able concurrently to identify a new market opportunity for the
company and the means of realising it.
All over the world in washrooms and restrooms in companies, supermarkets,
hospitals, cafes and many other places, the hot-air hand drier is ubiquitous.
However, these machines are noisy and there was an emerging view supported by
some academic research that they could distribute pathogens by blowing them
around the local environment. Two common alternatives presented themselves,
the paper towel magazine-type dispenser resulting in mess and inconvenience and
the traditional roller towel cabinet of Figure 3.3.