Бердышев С.Н. Рекламное агентство. С чего начать

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    ,    .    

,         (

    )     , 

. , 

 :    ,       

.

 

, ,  – , -

 –      ,    

 .      

    ,       ,  ,   

, .

 SWOT. 

 – . , , 

        . 

      , 

 ,    ,  

  ,       .

     .   

         : 

 ,   ,   ,   

    .        

  ,    ,    

.

   SWOT   . 

   ,   –     .

            «

 »,          

 .       

, , , 

. , , 

 .      – ,  ,

?

,   – . ,    

      –    

, 

,  (, ). 

     ,     . 

        .   

,   ,    ,    

, ; .  1). 

 .    ,     

, , 

, ). . 

  ,      

.

1-.  :

1) :

•  ,   ,   ,    

, ;

•       (  

);

•  (, );

•           

;

•     2 – 3     , 

;

2) :

• , , ;

• , ;

•         

);

•        

, , , , );

• ,  (, );

3)  – ,    –     

.

2-.  :

1) :

• ;

• ;

2) :

• , ;

• , ;

• , ;

• ;

• ;

• PR;

•  (; .  2);

• ;

3) :

• ;

 PRESSI ( HERSON )

•          

;

•   ,  VIP-,    

.

3-.  :

1) :

•         

;

•  (

) ;

• ;

• , , ;

2) :

• ;

• , , , ;

• , ;

• ;

•  ();

• ;

• ;

3) :

•        (

, , , );

•  (, ) -

;

• .

,         

   . ,       

 ,      .    

,  ,       . 

     ,   ,     

» .

2.3. 

, 

,    .    

     ,    .   

         , ,  

   :     ,        

.  

.

1.  ( ) –   ,     

  ,   .     

, . 

    ,    ,  

.

2.  –   ,   ,   «

»,     ,   ,    

.

3.   –  ,      

  .        

,    ,    

 ,  3-4 )[4]:

• ;

• » ;

• ;

•  ,   «»  , 



8  22 ;

• , , , 

 (, , );

•      ,     ,

.

4.  – , , 

) .  

.

5.   –   ,      

     .   ,  

 (, , , 

).

6.  –    ,    

.

7. – 

 (  , ,  ),   

   ,     

.

8. – ,        

.

9.   –       

,  – 

,        

 (Lotus, Excel, Quattro Pro, Project Expert).

 PRESSI ( HERSON )

2.4. 

: .

,  . 

?     :  

,  (), 

  .   ,   

 ,    .   ,    

».        ,  

       ,   

) .

     ,   (  ) 

        .

,  , , , 

        .     

  :     ,      

.

, , 

    .    

        

. , 

   .   ,    

, , 

.

  ,         

 :       

  ,   .    ,  

 .         , 

  .     

,  – .

, :

• ;

• ;

• ;

• ;

• , .

.

, 

,  .

 ,       

  «» , 

     ( : guerrilla marketing tactics – 

 ,   «guerrilla»   «»). 

  «»   ,    

     ,     

, , , , «». ,

, , ,

          

.

        ,  

.    ,     , 

       ,     .

»[5]:

•       ,   , ,

;

• ;

• bluejacking,  bluetooth ;

• ;

•   ,       ,   

;

•  «»;

•  « »        , ,

;

•  ,   ,      ,  

 (.  2);

• , , ;

•    ,        

 (  . –  ,     

).

   «»,      

, :

1)  –     –    

,  ();

2)         ,  

, , thneeds, Tonypandy .;

• ;

•  ();

•        

   , , ;   

 ()  « – 

– ».

        

 ,       

, – , ,  ,   ,

 PRESSI ( HERSON )

 ,  .    

        

,    ,     

– ,  Blue-ray. ,

   .     

     )    

       ,  : 

  ,   , 

, ,  flash-

.

     , 

 , , , ,

    .        

»,       . ,

, , 

,         ,  

.

2.5. 

 , ) 

, 

 «» ,    ,      

    ,         

.

  – , 

, 

.     ,   

 :

•    ,       ( 

             

);

• , .

  ,    ,    

    ( .  3  ). 

      ,    

.

  ,     ,  .  

,        . 

, . 

, ,

, 

 .          

, . 

, , .

  ,    [6] –    (  

    ),    , 

   ,    

  .  .      . 

      ,  ,  

       .        

 ,       ,  

? ,

.

 ,        :

      ,   

 –  ,   .        

  ,     ,    ,  

 ,   ,    .   

        ,  

 «» .

         

,          

,        

, 

.  :

• , ;

•       (,   ),

       

;

•  (  )   ,     

   ,      

 ().

, 

           

 .     .  ,

,  :

• ;

•      ,     

;

• ;

• .

, , :

•    ,      

;

•     ,     

;

 PRESSI ( HERSON )

• ;

• ;

• ;

•       (, , ,

, , );

• .

,         ,

 .       . 

 ,     

 .     ,  

 ,   «»    .

,           

 ,       , 

 VIP-.

,     ,       ,

    .      

      ,      

         

:

•  ()  – flash-, , 

;

•    –     CSS, SWF, – 

;

•   ()  – , ,  (. 

3).

,       , 

, .

  ,      

,, 

, 

.



   .  PR   

           .

 PR , 

 IT-, .

     ,    .   

,        ,  

 :

• , , ;

• , , ;

• flash-, , .

2.6. 

  ,     ,   

    .       

 ,    ,    .

   ,   . ,   

, – , .  –

!

    ,      ,   

, , 

. , ,

  ,         

. , .

 ,        

 .,      

      . ,  

, 

   –    .   

          

.     ,  

   ».     

 ,       ,   

    .  :   , 

, .

         ,

, , . , 

, , , 

.         «» , 

, 

.      ,   

. 

.

[7]

1. 

1.1. 

1.2.   : <...>    

)

1.3. : <...>  –, ,

)

1.4. : <...> , 

 – )

1.5.   : <...>      

,    ,   , 

, , 

 PRESSI ( HERSON )