Chapter 3: Decision-making with risk and uncertainty
© EWP Go to www.emilewoolfpublishing.com for Q/As, Notes & Study Guides 59
1.2 Risk preference
Risk preference describes the attitude of a decision-maker towards risk. Decision-
makers might be described as risk averse, risk-seeking or possibly risk neutral.
A risk-averse decision maker considers risk in making a decision, and will not
select a course of action that is more risky unless the expected return is higher
and so justifies the extra risk. It is not correct to state that a risk-averse decision-
maker seeks to avoid risk as much as possible. However, a risk-averse decision-
maker might expect a substantially higher return to make the extra risk worth
taking.
A risk-neutral decision maker ignores risk in making a decision. The decision of
a risk neutral decision-maker is to select the course of action with the highest
expected return, regardless of risk. The highest expected return could mean the
highest EV of NPV or the highest EV of profit.
A risk-seeking decision maker also considers risk in making a decision. A risk
seeker, unlike a risk-averse decision-maker, will take extra risks in the hope of
earning a higher return. Given two options with the same EV of NPV, a risk
seeker will prefer the option with the higher risk.
Example
A company must make a choice between three different projects A, B and C. These
three projects are mutually exclusive. The net present values of each project have
been estimated as follows:
Project A Project B Project C
NPV NPV NPV
Probability 0.5 + 800,000 + 2,000,000 + 100,000
Probability 0.5 - 500,000 - 1,700,000 + 50,000
Expected value of NPV + 150,000 + 150,000 + 75,000
Projects A and B have a higher expected NPV than project C, but are more risky.
Project C would have a positive NPV, whereas projects A and B have a 50% chance
of a negative NPV. Project B is more risky than project A, although it has the same
expected return (NPV) of + 150,000. With project B, the NPV could be as high as +
2,000,000, but could also be as low as – 1,700,000.
So which project should be undertaken?
A risk-averse decision-maker would choose either project A or project C. Project
C offers a lower return but lower risk, and project A has a higher expected
return but higher risk. A risk-averse decision-maker would not choose project B,
because project A offers the same expected return for less risk.
A risk-seeking decision-maker would choose project B rather than project A, in
the hope of making a return of + 2,000,000.
A risk-neutral decision-maker might choose either project A or project B because
they both offer the same expected return, which is higher than the expected
return from project C.