Paper P5: Advanced performance management
112 Go to www.emilewoolfpublishing.com for Q/As, Notes & Study Guides © EWP
Year Total market size Sales price to win 10% share
units per unit
1 400,000 $60
2 600,000 $65
3 500,000 $60
4 300,000 $40
A DCF analysis for the project is shown below. The company normally uses 12% as
the discount rate for project evaluation.
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Sales units 40,000 60,000 50,000 30,000
Sales price ($/unit) $60 $65 $60 $40
$000 $000 $000 $000 $000 $000
Capital expenditure/
residual value
(2,500) 500
Working capital (700) 700
Revenue 2,400 3,900 3,000 1,200
Advertising (900) (500) (300) (200)
Variable costs ($20/unit) (800) (1,200) (1,000) (600)
Extra fixed costs (400) (400) (400) (400)
Net cash flow (4,100) 700 2,000 1,400 900 500
Discount factor at 12% 1.000 0.893 0.797 0.712 0.636 0.567
PV at 12% (4,100.0) 625.1 1,594.0 996.8 572.4 283.5
NPV at 12% (in $000) (28.2)
Discount factor at 10% 1.000 0.909 0.826 0.751 0.683 0.621
PV at 10% (4,100.0) 636.3 1,652.0 1,051.4 614.7 310.5
NPV at 10% (in $000) + 164.9
At a discount rate of 12%, the project has a small negative NPV, indicating that it
should not go ahead. However, a further analysis of the figures might suggest the
following points.
Are the figures reliable?
The figures are not reliable, because there are some obvious omissions.
The cash flows do not include any cash flows for taxation; therefore the DCF
analysis is probably incomplete.
The cash flows do not allow for inflation in prices. If there is inflation in sales prices
and running costs, and the cost of capital remains 12%, the project might have a
small positive NPV after allowing for inflation.
Could the NPV be improved by managing cash flows?
The NPV could be improved if it is possible to delay some of the costs, particularly
advertising costs.
The NPV would also be improved if the investment in working capital could be
reduced.