SUMMARY OF KEY THEORY
Accountancy Tuition Centre (International Holdings) Ltd 2009 0101
INTRODUCTION TO STRATEGIC MANAGEMENT
ACCOUNTING
Strategic management is usually taken to mean a broader
view of management accounting which may include:
External as well as internal information
Non financial as well as financial information.
Information to help develop the organisation’s strategy,
and information to monitor how well the organisation is
performing against the strategy.
Corporate planning
This involves developing the strategy of the organisation.
This is then used to develop a long term corporate plan. A
modern approach to corporate planning may follow the
following steps:
Analyse the environment within which the organisation
exists, and analyse the organisation’s own strengths and
weaknesses- possibly using SWOT analysis.
Deciding on the objectives of the organisation. These
objectives may be organised into a hierarchy- the
performance hierarchy.
Identifying the gap between where the company is and
where it wants to be?
Developing strategies to narrow the gap.
Planning and control at the strategic and operational
level
Strategic planning involves setting plans and goals for an
organisation over the long term. Operational planning
involves managing the day to day operations of the business.
The differences can be summarised as follows:
Strategic planning is not routine. Operational planning
will be.
Strategic planning requires more judgement, and will be
performed in situations of uncertainty. Operational
plans involve more programmed decisions, such as
ordering inventory.
Strategic decisions will be based on external
information. Operational planning will be based on
mainly internal information.
Lifecycle issues and survival
Most product lifecycles are becoming much shorter than they
were even 50 years ago. Management must consider product
lifecycles in order to survive since:
New products must be developed to replace existing
ones- otherwise the company will become obsolete.