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The acquisition agreement
2.3 Other risk allocation during negotiation
As was highlighted in chapter 2, the price set out in the original heads of
agreement or offer letter is often revisited during the transaction process, most
usually as a result of adverse ndings from the extensive due diligence proc-
esses.
5
It is not uncommon for due diligence to identify areas of difculty or
concern in the Target or its business (for example, potential litigation, pensions
or tax issues, or material capital or other expenditure required to satisfy par-
ticular regulatory requirements). Generally, when these matters can be clearly
quantied, they will lead to a price negotiation.
The extent to which the parties will agree a price reduction depends, among
other factors, on their relative bargaining power. In a more buyer-friendly mar-
ket (such as has prevailed in the UK as a consequence of the credit crunch and
the resulting difcult economic climate), a buyer is likely to be in a stronger
position to agree a price reduction in its favour to reect any issues identied
during due diligence. In contrast, in a seller-friendly market with signicant
competitive tension for an asset (as was typical in the two years leading up to
the credit crunch), a seller might be in a position to resist any reduction to the
initial headline offer. Some sellers can become emotionally attached to the
headline price stated in the heads of terms or offer letter, and in their own
minds may feel that they are already entitled to it. Where there are potentially
many competing buyers, this emotion can sometimes be justied. However,
in a market where buyers are few and funding is tight, too much addiction to
the headline price can prove to be counter-productive. This is particularly the
case where the problem identied is something real and material of which the
seller was not already aware. If the reality of the situation is that the seller must
either agree a price reduction or walk away from the sale, the seller should
remember that a decision not to sell does not solve the problem. If there is a
genuine issue in Target, then the seller will face the issue of addressing that
problem in any event, even if the particular sale does not proceed at that time.
Accordingly, in some situations, a seller can often be persuaded to accept a
price reduction for an identied and quantiable problem.
Sometimes, the issue cannot be quantied in a way which allows the impli-
cations to be fully or accurately reected in the price. For example, in the event
that Target is subject to actual or threatened litigation, there will be a risk that
a particular claim will succeed, but it is often not practicable to measure the
extent of that risk, or to identify the monetary amount involved. In other situ-
ations (for example, the risk of a pension shortfall), the matter may well be
ascertainable and quantiable in theory, but the timescale for calculation of
the relevant monetary amounts before signature would protract the sale nego-
tiation for many months (and cause the gure to be out of date even when it
has been determined). In these situations, the parties may agree a compromise
5 See further chapter 2, section 4.