Издательство DK Publishing, 2007, -292 pp.
Intellectual property has become a household issue. From the boardroom to Inteet chat rooms, and even in gossip columns, intellectual property is a hot topic. But what exactly is it? How does it affect you? If you make it big, isn’t this something your lawyers can just take care of? Or you might modestly conclude that you are not an intellectual, you do not have any property, and therefore there is no way that understanding intellectual property would matter to you.
It matters! Understanding intellectual property can help you protect an incredible creation and parlay it into a valuable asset that you can exploit, license, or sell. Without a grasp of intellectual property, you may unwittingly give your creation away. Adopting a few safeguards can make the difference between building a business and regretting missed opportunities. And when intellectual property is approached as a whole, it becomes a reliable tool available to you and your business: a resource you can put to work.
If you are a creative person, like a designer, an artist or a musician, an entrepreneur with unique concepts, or a marketer, or if you are an investor who is frequently approached with new ideas, this is a good guidebook.
The Inteet and other technological advances have given our generation immediate access to endless information. Corporate downsizing has introduced more individual entrepreneurs and consultants to the marketplace and the global economy makes it essential to have knowledge and tools available to remain competitive. Cultural and business climates have evolved to a point where many people are sophisticated enough to know their creation is entitled to valuable intellectual property rights. But you may be unsure as to how to protect these rights. What’s the difference between a utility patent and a design patent? A trademark and copyright? What’s a trade secret, and how does it differ from a trade name? What about domain names? These categories might sound like far-off places and all you have is a blurry out-of-date road map to find your way. But when all these areas of intellectual property are understood and approached holistically, you will have the power to make good business decisions and get the most out of your creations.
Introduction
Trademarks
Rights of Publicity
Copyright
Trade Secrets
Utility Patents
Design Patents
Your Intellectual Property Portfolio
Intellectual property has become a household issue. From the boardroom to Inteet chat rooms, and even in gossip columns, intellectual property is a hot topic. But what exactly is it? How does it affect you? If you make it big, isn’t this something your lawyers can just take care of? Or you might modestly conclude that you are not an intellectual, you do not have any property, and therefore there is no way that understanding intellectual property would matter to you.
It matters! Understanding intellectual property can help you protect an incredible creation and parlay it into a valuable asset that you can exploit, license, or sell. Without a grasp of intellectual property, you may unwittingly give your creation away. Adopting a few safeguards can make the difference between building a business and regretting missed opportunities. And when intellectual property is approached as a whole, it becomes a reliable tool available to you and your business: a resource you can put to work.
If you are a creative person, like a designer, an artist or a musician, an entrepreneur with unique concepts, or a marketer, or if you are an investor who is frequently approached with new ideas, this is a good guidebook.
The Inteet and other technological advances have given our generation immediate access to endless information. Corporate downsizing has introduced more individual entrepreneurs and consultants to the marketplace and the global economy makes it essential to have knowledge and tools available to remain competitive. Cultural and business climates have evolved to a point where many people are sophisticated enough to know their creation is entitled to valuable intellectual property rights. But you may be unsure as to how to protect these rights. What’s the difference between a utility patent and a design patent? A trademark and copyright? What’s a trade secret, and how does it differ from a trade name? What about domain names? These categories might sound like far-off places and all you have is a blurry out-of-date road map to find your way. But when all these areas of intellectual property are understood and approached holistically, you will have the power to make good business decisions and get the most out of your creations.
Introduction
Trademarks
Rights of Publicity
Copyright
Trade Secrets
Utility Patents
Design Patents
Your Intellectual Property Portfolio