Право интеллектуальной собственности
Юридические дисциплины
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Junghans C., Levy A. Intellectual Property Management. A Guide for Scientists, Engineers, Financiers, and Managers
Издательство Wiley-VCH Verlag, 2006, -190 pp.

To the uninitiated, the world of intellectual property often appears an impenetrable collision of legal, scientific and economic themes. Indeed, the study of intellectual property draws from these three disciplines in a way that our educational and philosophical systems struggle to reconcile. Technically-expert lawyers, scientists and economists find it equally difficult to adopt a holistic overview and to look beyond their specialised field.
Whilst Patent Offices have recently intensified their efforts to be more accessible, publishing readable introductions to the very basic terms of intellectual property, and guides to initial patent application, these laudable efforts fail to penetrate the heart of the problem as we see it: the connection of legal procedure, beyond its mere application, with technological development and the business strategy that drives it.
Intellectual Property Management provides an introduction to the world of creating value through inventions. This book is written by inteational experts who from their day-to-day experience are able to position the technical and legal nature of patents within an economic and commercial framework. Readers are given a clear view of patents as a rational business process, and are presented with a toolbox with which to make careful assessment of the time and money that inventions warrant, concentrating on an assessment of risk, and within this framework, on maximising both value and personal retu. From these carefully elaborated fundamental principles, we progress to address more complex and sophisticated issues of intellectual property strategic planning and wider corporate strategy.
The first four chapters of this book treat the aspects of patenting that both an inventor and a manager of an invention-intensive business will need to understand to make meaningful decisions on the subject. In doing so, the authors have concentrated on the underlying principles of the process, which are similar to almost all countries, rather than on precise definition of local regulations. Indeed, readers may note a certain European bias in the book. The European Patent Convention is both the largest judicial entity in the world of IP, and its law, in its synthesis of both Anglo-Saxon and French-German legal influences, presents a paradigm for most other patent systems in this world. The great exception to this rule is the USA, which treats many problems differently from all other systems. Important differences are highlighted wherever necessary. Moreover, where easily readable literature exists in the English language on patenting, it is likely to concentrate on the US system, and the reader desiring to lea specifically about this system will find literature easily. Nevertheless, we hope that such readers will benefit from our specific treatment of the economic perspective.

Terminology
The Economic Objectives of Protection
Patenting
Ownership
Trademarks and Designs
Licensing
Starting up and Financing Your Venture
The Importance of Business Structures to the Exploitation of IP
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