Издательство Kogan Page, 2004, -253 pp.
Just having this book puts your business ahead of many others. The number of businessmen and women who know nothing about even the basics of intellectual property (IP) is truly frightening. Too many businesses build reputations without protecting their brands. Too many businesses invest in costly R&D when cheaper technical solutions could have been licensed-in or read from a patent database for free. Too many businesses let others run away with their creative material, unaware that they have copyrights they can invoke; or they unwittingly infringe the copyrights of others.
Those who know how to lever their creative potential to best effect in the market place are in the minority – but they are running rings around everyone else. For some time we have had an information-led economy, where trading in knowledge and communication has outpaced trade in conventional tangible ‘things’. But the new economy goes beyond that, into the intangible realm of ideas. Innovation is the buzzword in business and govement today, because those who innovate are those who stay ahead of their competitors.
The variety of IP rights, and the different ways in which they work, can be bewildering at first. But even a basic grasp of some of the key issues can mean the difference between success and failure.
The broad range of expert opinions in this book means that there is something for everyone here. Take the authors’ advice as the starting point to finding out more about the IP rights that matter most to your business, be it copyright in your software, databases, artwork or music; trade marks for your emerging brands; design rights for your products and their packaging; or patents for the new technology in your products or processes.
Your business ventures prosper when you can minimize risk and maximize opportunities. IP presents both – it is up to you to understand the pitfalls and trophies in your own IP landscape and get the best deal for yourself. Good luck!
Part 1 Establishing rights
Why intellectual property matters
Which rights apply?
Hard rights versus soft rights
Two versions of IP: EU and US
Brand equity
Innovation
Part 2 Building the portfolio
The intellectual property audit
Searching IP databases
Application tactics
Strategic patenting
Outward licensing
Licensing in
Portfolio management
IP commercialization
Part 3 IP in the growth cycle
Invention to business
Implications of trading on the Web
Invention promotion companies
University spin-outs
Corporate venturing
Collaborative research and development
Buying and selling companies
Part 4 Issues by sector
Manufacturing
IP and the creative industries
Consumer goods
Financial services and systems
Just having this book puts your business ahead of many others. The number of businessmen and women who know nothing about even the basics of intellectual property (IP) is truly frightening. Too many businesses build reputations without protecting their brands. Too many businesses invest in costly R&D when cheaper technical solutions could have been licensed-in or read from a patent database for free. Too many businesses let others run away with their creative material, unaware that they have copyrights they can invoke; or they unwittingly infringe the copyrights of others.
Those who know how to lever their creative potential to best effect in the market place are in the minority – but they are running rings around everyone else. For some time we have had an information-led economy, where trading in knowledge and communication has outpaced trade in conventional tangible ‘things’. But the new economy goes beyond that, into the intangible realm of ideas. Innovation is the buzzword in business and govement today, because those who innovate are those who stay ahead of their competitors.
The variety of IP rights, and the different ways in which they work, can be bewildering at first. But even a basic grasp of some of the key issues can mean the difference between success and failure.
The broad range of expert opinions in this book means that there is something for everyone here. Take the authors’ advice as the starting point to finding out more about the IP rights that matter most to your business, be it copyright in your software, databases, artwork or music; trade marks for your emerging brands; design rights for your products and their packaging; or patents for the new technology in your products or processes.
Your business ventures prosper when you can minimize risk and maximize opportunities. IP presents both – it is up to you to understand the pitfalls and trophies in your own IP landscape and get the best deal for yourself. Good luck!
Part 1 Establishing rights
Why intellectual property matters
Which rights apply?
Hard rights versus soft rights
Two versions of IP: EU and US
Brand equity
Innovation
Part 2 Building the portfolio
The intellectual property audit
Searching IP databases
Application tactics
Strategic patenting
Outward licensing
Licensing in
Portfolio management
IP commercialization
Part 3 IP in the growth cycle
Invention to business
Implications of trading on the Web
Invention promotion companies
University spin-outs
Corporate venturing
Collaborative research and development
Buying and selling companies
Part 4 Issues by sector
Manufacturing
IP and the creative industries
Consumer goods
Financial services and systems