Despite the impact that influential American political bloggers
have had on public policies and the mainstream media agenda in
recent years, very little research is currently available on the
most widely read political bloggers. Through a survey of 66 top
American political bloggers, the present study examines this elite
group by analyzing their initial and current motivations for
blogging as well as their online and offline behaviors. The
findings demonstrate that nearly all motivations for blogging have
increased over time, with the most substantial increases occurring
in extrinsic motivations. The results also reveal a significant
association between extrinsic motivations and blogger online and
offline political participation. This study demonstrates that
future research on political blogs needs to look beyond blog
readers and blog content and investigate the influential political
bloggers themselves.
Ekdale B., Namkoong K. Why blog? (then and now): exploring the motivations for blogging by popular American political bloggers
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- добавлен 03 июня 2010 г.
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