Cambridge Histories Online © Cambridge University Press, 2008
Culture, 1900–1945
World War, boomed when the war isolated the country and created domestic
opportunities for Russian studios. By 1917, directors such as Petr Chardynin,
Vladimir Gardin, Iakov Protazanov and Evgenii Bauer were presenting view-
ers with distinctive Russian views of life and history, played by recognisable
stars such as Ivan Mozzhukhin and Vera Kholodnaia.
11
Popular culture was produced by profit-making enterprises, which varied
from small family-owned printing presses to the large movie studios. All were
subject to the marketplace and responsive to the changing tastes of the popular
audience. Disdained by the arbiters of elite culture, popular culture encour-
aged literacy, exposed audiences to a variety of music, and in the cinema,
exposed them to unknown worlds. Lower-class consumers did not seem to
share the intelligentsia’s assumption that culture need be edifying to be worth-
while. In its sensationalism, popular culture often exposed audiences to social
trends ignored by other art forms. Sensational crime stories often revealed the
social tensions underlying violence. Sexual innuendo and scandal-mongering
encouraged the creation of independent female characters, who in their search
for passion transgressed once impenetrable social barriers. Anastasia Verbit-
skaia, writer of the best-selling novel Keys to Happiness (Kliuchi shchastiia), and
Count Amori (Ippolit Rapgof ), wildly successful writer of film scenarios, were
two of the many signs that women and non-Russian nationalities were becom-
ing part of Russian culture.
12
The Bolsheviks showed a great capacity to exploit cultural change when
they seized power. The years following the war probably would have seen
tremendous cultural innovations even without the Bolsheviks, as was the
case in Europe and the United States. Nonetheless, the Bolsheviks made the
lower classes the ultimate client of culture. Their long-term policy was to turn
cultural institutions to the advantage of the new ruling classes.
Soon after taking power, the Bolsheviks launched an ambitious cultural pro-
gramme that ran counter to the extremely limited means at their disposal. The
11 Denise Youngblood, The Magic Mirror: Moviemaking in Russia, 1908–1918 (Madison: Uni-
versity of Wisconsin Press, 1999); Yuri Tsivian, Early Cinema in Russia and its Cultural
Reception (London: Routledge, 1994).
12 James von Geldern and Louise McReynolds(eds.), Entertaining Tsarist Russia:Tales, Songs,
Plays, Movies, Jokes, Ads, and Images from Russian Urban Life, 1779–1917 (Bloomington:
Indiana University Press, 1998); Richard Stites, Russian Popular Culture: Entertainment and
Society since 1900 (Cambridge: Cambridge University Press, 1992); Stephen Frank and
Mark Steinberg (eds.), Cultures in Flux: Lower-Class Values, Practices, and Resistance in Late
Imperial Russia (Princeton: Princeton University Press, 1994); Catriona Kelly, Petrushka:
The Russian Carnival Puppet Theatre (Cambridge: Cambridge University Press, 1990);
Laura Engelstein, The Keys to Happiness: Sex and the Search for Modernity in Fin-de-Si
`
ecle
Russia (Ithaca, N.Y.: Cornell University Press, 1992).
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