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Reading Russia and the Soviet Union in the twentieth century
parallel to the West.
85
But traditional society gave way slowly in Russia, and
its take-off came only in the mid-1980s, thirty years after the United States, and
its drive to maturity in the First Five-Year Plans. Its growth was remarkable,
but there was no need for alarm in the West, for its growth was built on
under-consumption. Communism, which for Rostow was ‘a disease of the
transition’, ‘is likely to wither in the age of high mass-consumption’.
86
Most sovietologists shared the general assumptions of modernisation the-
ory, and the most fervent adherents of the totalitarian concept made valiant
attempts to preserve the T-model in the face of the challenge from the more
dynamic modernisation paradigm or to reconcile the two. In a 1961 discussion,
Brzezinski distinguished between the ‘totalitarian breakthrough’ of Stalinism
that destroyed the old order and created the framework for the new and the
post-terror totalitarianism of the Khrushchev period.
87
The latter looked much
more like the corporate system described by John Armstrong in his study of
Ukrainian bureaucrats, managed by the ‘Red Executives’ analysed by David
Granick and Joseph Berliner.
88
Brzezinski pointed out that Soviet ideology was
no longer about revolution but the link that legitimised the rule of the party
by tying it to the project of technical and economic modernisation. Whereas
Brzezinski argued that ‘indoctrination has replaced terror as the most distinc-
tive feature of the system’, Alfred G. Meyer went further: ‘acceptance and
internalization of the central principles of the ideology have replaced both
terror and frenetic indoctrination.’ In what he called ‘spontaneous totalitari-
anism’, Meyer noted that ‘Soviet citizens have become more satisfied, loyal,
and co-operative’.
89
The USSR was simply a giant ‘company town’ in which
all of life was organised by the company.
85 W. W. Rostow, The Stages of Economic Growth: A Non-Communist Manifesto (Cambridge:
Cambridge University Press, 1960), p. 104.
86 Ibid., pp. 163, 133. Rostow later became a key adviser to President Lyndon Baines Johnson
and an architect of the American intervention in Vietnam.
87 Zbigniew Brzezinski, ‘The Nature of the Soviet System’, Slavic Review 20, 3 (Oct. 1961):
351–68.
88 David Granick, The Red Executive: A Study of the Organization Man in Russian Industry
(Garden City, N.Y.: Doubleday, 1960); Joseph S. Berliner, Factory and Manager in the USSR
(Cambridge, Mass.: Harvard University Press, 1957).
89 Brzezinski, ‘The Nature of the Soviet System’; Alfred G. Meyer, ‘USSR, Incorporated’,
Slavic Review 20, 3 (Oct. 1961): 369–76. Among the most influential authorities on mod-
ernisation theory as applied to the Soviet Union was Princeton’s Cyril E. Black, who
edited The Transformation of RussianSociety: Aspects of Social ChangeSince 1861 (Cambridge,
Mass.: Harvard University Press, 1960), and later organised the team that published Cyril
E. Black, Marius B. Jansen, Herbert S. Levine, Marion J. Levy, Jr., Henry Rosovsky, Gilbert
Rozman, Henry D. Smith, II, S. Frederick Starr, The Modernization of Japan and Russia: A
Comparative Study (New York: Free Press, 1975).
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