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CASE STUDY OF A CMS IMPLEMENTATION
INTERESTING: Thoughts and insights.
QUESTIONS: Questions for the speaker and each other.
Generally, delegates liked the clear presentation of a case study with lessons
learned. Most people like the approach of starting with a single service,
demonstrating improvement with a single service and building from that.
One delegate liked the ‘single vendor’ approach too, but another reminded
people not to jump in with a service provider until you are sure that they
know your business. Delegates described the A&N Media approach as ‘good,
sensible, pragmatic’. They were pleased to see a successful confirmatory
example of such an approach from someone else, especially if it is what they
would have used themselves. The comment was made that it should be easy to
scale up from one service, particularly if the chosen service was typical of other
services.
Delegates thought that it is significant that an incremental approach for the CMS
implementation had been shown to work in an ‘always on’ environment. It was
agreed that understanding the process was critical.
Delegates liked A&N Media’s realistic honesty about the integration difficulties.
However, they would have liked the case study to go into further detail about the
issues with managing cultural change (that it did not is not surprising, perhaps,
in a public presentation with limited time available).
After the A&N Media presentation, delegates raised various issues and concerns
for CMS implementers. In particular, they thought that CMS implementers
should beware of being too technology driven.
There was some discussion on whether the tools used in the case study are truly
integrated and whether there are business reasons, or only technology ones, for
choosing a single vendor toolset. There was also the issue of whether the tools
work together ‘as one’ out of the box or whether there was an initial overhead in
integrating them, and also whether choosing a single vendor solution might force
the vendor’s architecture onto the organisation. (We think that these are general
issues implementers should always consider in the early stages of tool and
technology selection.)
Dealing with organisational change and the people perspective was brought up
as an issue. Delegates thought that there is limited published guidance relating to
configuration management in this area. For instance, you may need to introduce
a ‘service-oriented’ culture, acquire specialist skills for the software selection
process, make the business case and establish key performance indicators and
metrics. Implementers should think how they will get all the CMS stakeholders
involved and contributing before they start. (We think that it is worth noting that
the ITIL publications provide some guidance on all these aspects of managing
cultural change for IT service providers.)
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