Risk architecture and structure 101
Risk communication
The formal development of risk communication as a subject began in the late 1970s
with efforts by the nuclear and chemical industries in the United States to counteract
widespread public concern about those technologies. It was believed that clear,
understandable information was all that was needed to make people see that the risks
were lower than many feared.
For decades this approach has failed, and most risk communication experts say it is
inadequate. Perceptions of risk, and the behaviours that result, are a matter not only of
the facts but also of our feelings, instincts and personal life circumstances.
Communication that offers the facts but fails to account for the affective side of our
risk perceptions is simply incomplete.
Risk communication is also commonly thought of as what to say under crisis
circumstances, but this is inadequate. While it is certainly true that communication in
times of crises is important in managing the public response, countless examples have
taught that a great deal of the effectiveness of risk communication during a crisis is
based on what was done beforehand.
Risk maturity
Table 10.2 sets out a system for determining the level of risk maturity within an organization
with regard to risk management processes. This table sets out four levels of risk maturity,
described as naive, novice, normalized and natural (4Ns). The characteristics of each of these
levels are described in the table. Clearly, it is better for an organization to seek a higher level of
risk maturity. However, the approach to achieving risk maturity in the organization should be
proportionate to the level of risk that the organization faces.
The level of risk maturity within an organization will help defi ne the level of sophistication
that the organization has in its risk management activities. Figure 4.2 (page 44) discusses the
level of sophistication of the contribution that risk management can make to company activi-
ties. The greater the level of risk management sophistication achieved by an organization, the
greater the benefi ts. Achieving an improved level of maturity in relation to risk management
processes does not necessarily guarantee that a greater level of sophistication will be achieved,
or that a higher level of benefi ts will be obtained.
Nevertheless, achieving an improved level of risk maturity may be one of the strategic aims for
risk management within the organization. If that is the case, an established framework for
measuring risk maturity is required. It is important that the organization uses a risk maturity