Early Synchronous Sound 35
Although, as a western, Cimarron may be considered a genre film, it also
had the characteristics of an epic family saga. Basing a film adaptation on a
popular, best-selling novel like Ferber’s was considered one of the safest in-
vestments by Classic Hollywood. Nearly any such an adaptation to the screen
was assumed by the studio to have excellent prospects for gaining a substantial
“presold” audience of moviegoers who had read the novel and liked it.
The following year’s Best Picture, for 1931/32, Grand Hotel was another
presold property based on an international best-seller. Unlike Cimarron, it was
not treated primarily as a genre film. MGM’s famed production head, Irving
Thalberg, decided to use it as a “star vehicle” for an array of major talents on
contract to the studio. Under Louis B. Mayer, who held the title of first vice
president and general manager, and Irving Thalberg, vice president and su-
pervisor of production, in the early 1930s, MGM provided the leading model
of glamour, professionalism, and profitability to the rest of the motion picture
industry. The studio’s art director, Cedric Gibbons, and its earliest sound en-
gineer, Douglas Shearer, were typical of the accomplished craft professionals
at the studio. Mayer and Thalberg followed a tough labor policy in general,
and MGM rode through the worst years of the Great Depression of the early
1930s in the best financial shape of any Hollywood company.
Numerous individual movies bore Thalberg’s personal imprint as a super-
vising producer, including Foolish Wives, The Big Parade, Ben-Hur, The Crowd,
Hallelujah, Annie Christie, Mutiny on the Bounty, A Night at the Opera, and Romeo
and Juliet. Each of these movies could be called a “producer’s film,” based on
the way it was conceived, nurtured, and edited for final release to the theaters
by Thalberg’s steady hand. So influential was Thalberg—both because of the
supervisory system he had created and for the unparalleled position of power
he held at MGM—that a “Thalberg film” was synonymous with an MGM
film for nearly a decade and a half. Nonetheless, Thalberg rarely was credited
on any of the movies he worked on, no matter how large his role. Someone
watching MGM movies from the era and diligently reading the credits from
them would have had no idea of Thalberg’s influence and importance.
No movie from the early 1930s was more characteristically an MGM
masterpiece with a “Thalbergian” touch than Grand Hotel. Based on a 1929
novel by German author Vicki Baum, MGM acquired the rights to this prop-
erty through its representative in New York City, Robert Ruben, for a cash
investment of only $15,000. Quickly put onto Broadway in a stage play ver-
sion, this property was then further developed from the stage version for the
screen at the studio. As a distinctive MGM movie, Grand Hotel was developed
to fit the studio’s reputation for high-end gloss and stylish grandeur. Gibbons,
the legendary MGM art director who supervised the overall production design
for all of MGM’s films for more than three decades and whose name appeared