Much information is supplied by stockbrokers. They study market reports and get information on
the forecasted financial performance of companies. Brokers usually recommend opportunities or
provide special services such as newsletters. For this brokers charge additional fees.
Sometimes investors prefer to avoid high brokerage fees. They implement their own investment
strategies. Serious investors subscribe to investment newsletters and carefully study the stock
market. Best investors become an expert in a particular industry.
A simpler investment strategy is to choose some reliable blue chip stocks and stick to it. This
strategy is safe and can earn money over the long run. Investors should avoid making common
mistakes which are: 1) a failure to diversify, 2) paying too much for a stock which would not go
up, 3) not knowing when to sell a stock going down, 4) paying too much attention to rumours
and tips.
There are also several techniques of predicting the stock prices. Most investors begin with the
fundamental analysis, which is the process of comparing a company's current financial position
and future prospects with those of other firms in the same or other industries. Some investors
usually called «chartists» try to identify a specific stock's behaviour charting it over time and
then predicting the future price movement. Other investors believe that prices are random. The
random walk theory is based on the assumption that future stock prices are independent of past
stock prices. These investors choose stocks at random.
A group of investors has adopted an unusual approach, contrarianism, which holds that the
market will move in the direction opposite to that predicted by the general public. In other words,
these investors do the opposite to what the general public does.
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