58 Hitler: Study of a revolutionary?
technocrats able to produce memoranda about the sort of policies which might be
pursued in a National Socialist Germany. In other words, under Hitler’s renewed
leadership, the party began to look a bit like a modern political machine.
As of 1928, the self-presentation of Hitler changed according to the needs of
national popularity. So effective was the ‘marketing’ of the man and his message
that lan Kershaw has spoken of the creation of a ‘Hitler Myth’ (Kershaw, 1987, 1994)
An image was built up which offered a benevolent kind of hope to almost everyone.
From 1929 onwards, Hitler took particular pains to appeal to small-town, middle-
class voters and their neuroses. Play was made on economic fears and the dangers
of Communism. Hitler took steps to disassociate himself from the more radical,
socialist-inclined pressure groups within his party. When, in 1929, the party
congress was held in the heartland of its more left-wing (relatively speaking)
followers, the Ruhr, Hitler did not attend (Orlow, 1969, p. 152). By contrast, he was
happy to allow more mainstream middle-class organisations to be established in the
party. In 1928 the Fighting Association for German Culture (Kampfbund für deutsche
Kulture) was set up as a cultural-cum-intellectual organisation to pull professional
people, such as school and university teachers, towards the party (Steinweis, 1991,
p. 406). In the same year the Association of National Socialist German Jurists was
set up with a comparable aim in mind (Jarausch, 1985, p. 391). Similar organisations
were established to attract civil servants and doctors.
The new strategy was ripe for the times. In May 1928 the party received only
2.6% of the national vote in the Reichstag elections and so received only 12 seats
(the figures in 1924 had been 3% and 14). But the drive to capture middle-class
interest was accompanied by the Wall Street crash of October 1929. It was a time
when the bourgeoisie, like everyone else, began to feel under threat (Jarausch,
1990b). As a result of Hitler’s political reorientation and crisis, the Reichstag
election of September 1930 saw support for the NSDAP rise to 18.3% and the
number of seats to 107. A breakthrough had been achieved.
Had Hitler and his movement put their revolutionary origins behind them once
and for all? Was this now a respectable leader heading a respectable party deploying
respectable arguments to rally respectable voters? Actually this was only one side of
a dual-track approach. Hitler had to look this way. After the failure of 1923, the
strategy was a last resort rather than a first choice. In truth, Hitler despised the
German bourgeois middle classes deeply and told Richard Breitlin, a journalist from
the Leipziger Neusten Nachrichten, as much in May 1931 (Calic, 1968, pp. 22 ff.).
Respectability was something only grafted onto the man and his movement. It was
not the main stem of National Socialism. Munich’s police department understood
the true character of Hitler at an early point. Before his release from prison in 1924,
it reported as follows.
Document 3.11 Permanent Danger
Numerous acts of violence committed by his followers . . . must be ascribed
entirely to his influence. With his energy, he will undoubtedly be the