Englishtests
110
Test 5
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Background music may seem harmless, but it can have a powerful
effect on those who hear it.
Recorded background music first found its way into factories,
shops and restaurants in the USA. But it soon spread to other parts of the
world. Now it is becoming increasingly difficult to go shopping or eat a
meal without listening to music.
To begin with, “muzak” was intended simply to create a soothing
atmosphere. Recently, however, it has become big business – thanks in
part to recent research. Dr. Ronald Milliman, an American marketing ex-
pert, has shown that music can boost sales or increase factory production
by as much as a third.
It has to be the right music, though. Dr. Milliman found that fast
music has no effect at all on supermarket sales, when compared with no
music at all. Slow music, on the other hand, increased receipts by 38 per
cent. This was probably because shoppers slowed down and had more
opportunity to spot items they would like to buy.
But slow music isn’t always the answer. Dr. Milliman found, for
example, that in restaurants slow music meant customers took longer to
eat their meals, which reduced overall sales. So restaurant owners might
be well-advised to play up-tempo music to keep the customers moving –
unless of course, the resulting indigestion leads to complaints.
The best-known commercial supplier of background music is an
American firm called “Muzak”. This word (muzak) is now commonly
used in English to refer to recorded music played continuously in restau-
rants, places of work, etc. The firm has carried out over a hundred stu-
dies, which show that background music can improve productivity. It
must be used in the right way, though. Muzak’s chief scientific adviser
says careful planning of a program is vital. If the type of “muzak” is
wrong, it may well lull an entire factory work force to sleep.
1. The word “muzak” …
1. is not commonly used in English
2. means “live’ music
3. refers to recorded music played in public places