Грузинов В.П., Грибов В.Д. Экономика предприятия

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, , ?

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





          .  1 . 

.  -  100  1000 .  100 .

     ,      

  ,       

     .   

       ,   

       

.

          

. .



. , ,  60- 70-

.  600

000  ,   7  ,   50-  60- .  40   ,

 1965 .,  5-6 . 

100  -, *.

.: . : : - . 10.

 ,          

.

          "", 

, . 

.

 ,   ,      ""

- . 

  , , ,  

,          (

  ,     ,  20-30%

     ); ,   

, 

, . 

       ; -

,         

.

          

  "",         

, 

      .     

. 

    ,       (,

, .). , 

. , ,  "C.Penny"

www.InetLib.Ru - !

"Seaes",, 

. 

, . 

 ,  ""  "",    

     .    

    ,  

 ,   .    

      ,  

"    ,   

,  - .

 . 

, 

   ,       

, .

 50% 

,  95%  (, ,

 ,   ,  , 

.).

        24   ,  

.  1/3  (2 , 

 - 3 ). , .

          

,   ,      , 

, . ,

   

. 

  .    ,    , 

. ? , 

           

       .   

,  ,  ,   ,   10-15

 ,     . 

, , 

.

         

. 

.

, , , 

      ,  

,     84%.  ,

 3,4%  14% , 

12% . , 

       

*.

. - 1996. -  7.-. 30.

www.InetLib.Ru - !

 15. 



15.1. 

   ,  

.

  ,       

 ,  .     

          

   ,     .  

    ,    ,

        . 

    ,    

.

, :

• , ;

• ;

• ;

•            

, ;

•  - 

.

  ,  ,   , 

, 

.

   .   ,    

 ,        ,   ,

,  ,      

, . , 

.

         

, .

          

 ,      . 

 . 

, .

       .

, , 

, . , 

       ,    

.

,, 

.  -

 ,       

.

          

., ,



.           

, .

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        

, , ,

, .

    -   . ,  

 , ,      .   

    .        

      ,       

.

      .   ,  

,    ,      

 .       ,  

      .  

, .

 ,. , 

        .   

     (. 21),   

. , 

 (""), ,

 ,            (""),

.

         

 ,  ,  ,     

.

    -  .     

 :      . 

:

)        .

 ,         

, ,

.;

) .

 ,      ,

  ,      

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, .;

) , .

 :  ,     ;

, ; 

;

) :

 -, ,

, ;

  -      ,   

, ;

)   -      ,

;

)  ()  -   , ,

;

)  ()  -

, .

     

.

15.2. 

       

 ().

 -    (),    

, 

.   -     -  

 (). 

. 

 () , , , ,

.

  ,         

,     .     

    .    

:

 =  +  + .

  -    

, : 

 ,   ,    

.

    ,   

       .  , 

      , , ,

, 

, , . 

      

     

,    ,    

.

 ,   " "    

, . 

www.InetLib.Ru - !

       . ,  

         

.

, ,  , 

           

,    .   

, ,

.

     ,    ,  

   "  ".   

. 22.

   ,      ,

. ,

.  "":

• , ;

, ;

  -     

;

•  () .

, ,

. , 

. 

, . 

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, 

     ,      

 .       

.

 ,       ,  

   ,     

.



 ()     ,      

 .         

, .  "" 

.

      .   

 (), ,

. , 

   ,  , 

.

 ,   . 

, .

         

, 

. 

    , .  ,   

.

       

  .           

  , ,    , 

    .  ,   

.

     ? .  , 

, , , .

 

1.      

 (.  14.1) .

2. , , , 

.    : "    ,  

?"

3.        .   

: ", ! ?"

4. , ,

. 

, .

5.          , 

. , .



1. . , 

 -  .     

.

2.  ,      .  

. , ,  , 

.

3.       . 

www.InetLib.Ru - !

, .

 - ,  , , . , 

      . ,   

  .      .

, , .

 ,     ,   

.

, , , , 

, , . ,

.

    ,    

   ,     

, . 

.

         

, .

  ,       

. 

, . ,  -

, . 

. . , , 

, , .

      

 ,     ,     

.    ,    

. ,

, ,     

), . , 

, .

      .  

          

,  () . 

.

        ,

. 

, , . 

          

       ,   

. , 

.

    ,     

, . 

. ,  - 

      .  ,  , 

 -      . 

       

.

15.3. 

      ,  ,  

 ,  "" 

www.InetLib.Ru - !

  ".     " 

  "  26.06.91 .      19.06.95 .  89-

   ,   , ,  

  , , , , ,     

 ,       ,

 ,      

      ()   

.



, , , -

 ,   ,     

.

  ,       

 (, 

      ),   -   

, .

       ,    

    .       

, 

.

:

•        (,

, ,

, , 

.);

•  (, 

.);

•     (,    ,

, , );

• ,  () 

;

• ;

• .

         

   , ,   

.

     , , ,

.



, 

     ,  

 .  ,  ,   

.

 -       

        

     ,   

    .   

.

  -   

         

, , 

   ,     . 

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    ,  

, .

   , . 

,       

:

• ;

• ;

• , , 

, ;

•      ,  ( 

), ;

• , 

.

    ,    

,   ,     ,   

.       

.

   , ,   

.        , 

 (), , 

 .  "

"  26.06.91 .      19.06.95 .  89- 

,     

,  () .

        .

    :    , 

   ,  , 

        

,  ,      

.

, , 

        , 

    :   ,   

        

,  -      

   .      

,        

:

• , 

 () ,    

;

• ,, 

;

•     ,, 

.

        

         

, . . 

     (.  6-9)   

        

  ,     ). 

  .    