150 FLEXOGRAPHY: PRINCIPLES & PRACTICES
PRESSURE-SENSITIVE PAPER
Paper-based, pressure-sensitive laminates
are the second most popular substrate used
in printing. After label die-cutting tools
appeared in the mid-1930s, the category
began to expand from simple price stickers
to sophisticated, converted products that
have met the decorating and marking needs
of practically all segments of the industrial,
commercial, consumer and medical markets.
Better paper stocks with outstanding flex-
ographic printing capabilities, a broad range
of adhesives to adhere to a wide variety of
materials and release liner technology for
high-speed converting and processing have
all helped make these materials popular.
Among the markets that prefer them are
consumer product primary labels, inventory
control and order-picking systems, printed
stickers, coupon promotional labels and
many other familiar devices.
From about $500 million a decade ago, the
value of converted pressure-sensitive papers
sold today exceeds $1.6 billion. They are
produced in roll form and supplied to flexo
printers sheeted, in uncut master rolls or in
specified roll widths. Master rolls can be up
to 78" wide, and selling price is based on cost
per msi (thousand square inches).
Pressure-sensitive paper substrates are
limited to 78" in roll width, up to 15,000' in
roll length, with core diameters of 3" to 6".
Gloss, semi-gloss and matte finishes of tag
stocks, fluorescent, colored papers, in addi-
tion to latex impregnated, laminated and
solid foils, metallized papers and thermal-
sensitive imaging stocks are all suitable for
flexographic printing.
Physical Properties
Substrate thickness is usually measured in
mils and, depending on the material, can
range from 2.5 mils to 10 mils. Basis weight
is calculated in pounds per ream (25" x 38",
500 sheets) and varies by material type from
30 lbs. to 150 lbs. per ream.
Flexibility and gloss are the strength of
these substrates, with a facestock’s luster
ranging from matte to high gloss. Smooth-
ness can have a big impact on print quality
with smoother sheets usually providing more
uniform ink coverage. For applications that
call for computer imprinting and smudge
resistance, a rougher, uncoated sheet, or one
with smudgeproof coating is best. Low-sur-
face-strength facestocks are most efficient
where label destructibility is needed, but the
substrate must be strong enough to with-
stand converting. When choosing a faces-
tock, the label shape, web width, converting
equipment, pressure-sensitive adhesives and
release liners should be considered.
Standard paper stocks can’t take much
exposure to moisture without a clear coating
of varnish or over-laminate. Of the paper
facestocks, those which are latex and resin
impregnated have the best moisture resis-
tance. Generally, uncoated facestocks or
those with smudge-proof coatings are more
suitable for computer applications. The
degree of smudge resistance can be influ-
enced by the type of imaging method, the
printer and the type of ink ribbon or toner
required.
Printing and Converting
Characteristics
The paper facestocks used in pressure-sen-
sitive work have many of the printing char-
acteristics of other paper substrates.
Because the whole pressure-sensitive con-
struction, including facestocks, adhesive and
release liner, is handled by flexo equipment,
it is important to look at how each compo-
nent relates to the final converting step of die
cutting and stripping. As mentioned before,
the facestock has a number of traits that
determine the quality of printing and con-
tribute to the performance of the whole con-
struction. Key properties, which determine
the ability to die cut and strip any material,
include tensile strength, tear and elongation.