turned to her marketable designs as a new means of fi-
nancial support. Living briefly in Spain, she quickly es-
tablished her public reputation as an innovator in both
costume and fashion there by designing costumes for
Sergey Diaghilev’s Cléopâtre (staged in 1918) and show-
casing simultaneous dresses, coats, home furnishings, and
accessories in her store, Casa Sonia. This exposure earned
her interior-decorating commissions from wealthy pa-
trons and the Petit Casino theater (opened 1919).
In 1921 Delaunay returned to Paris and developed a
new genre, robes-poèmes (poem-dresses), by juxtaposing
geometric blocks of color and lines of poetry by Tristan
Tzara, Philippe Soupault, and Jacques Delteil onto draped
garments. She received a commission for fifty fabric de-
signs by a Lyons silk textiles manufacturer, and over the
next thirty years, the Dutch department store Metz and
Company purchased nearly two hundred of Delaunay’s
designs for fashion and home decoration. In 1923 she de-
signed costumes for Tristan Tzara’s theater production
La coeur à gaz (The gas-operated heart) and her first ex-
hibition-style presentation of her textiles and clothing
took place at the Grand Bal Travesti-Transmental.
The following year, Delaunay established her own
printing workshop, Atelier Simultané, so that she would
be able to supervise the design process of her prints. Em-
broideries in wool and silk combinations, sometimes ac-
cented with dull metal and mixed furs, incorporated a
new stitch she invented, point du jour, or point populaire.
Delaunay’s meticulously embroidered and appliquéd
coats brought commissions from the wives of fashion de-
signers, artists, and architects, and from film and theater
actresses including Gloria Swanson, who brought the
Atelier much publicity.
Delaunay approached her textile designs in the same
manner as her paintings. She incorporated rigorous yet
simple geometric shapes, stripes, spirals, zigzags, and
disks, crossing and intermingling with the strict discipline
typical of constructivism. Colors were limited to four, oc-
casionally five or six, contrasting hues in the same design:
deep blues, cherry reds, black, white, yellow, or green, or
softer combinations of browns, beiges, greens, and pale
yellows. The vibrant synergy of these colors exemplified
Delaunay’s concept of modernity and the rhythms of an
electrified modern city.
At the1925 Exposition des Arts Décoratifs, Delaunay
collaborated with the furrier Jacques Heim in displaying
female fashion, accessories, and interior furnishing in her
Boutique Simultané. That same year, the Librairie des
Arts Décoratifs responded to the positive reception of her
work by publishing an album of her fashion plates titled
Sonia Delaunay, ses peintures, ses objets, ses tissus simultanés,
ses modes. Delaunay’s success with fashion lay partly in the
adoption of the liberating, contemporary silhouette for fe-
male clothing that developed during World War I. The
stylish, unadorned tunic cuts of the mid-1920s, with
straight necklines, no waistlines, and few structural de-
tails, served as a blank, two-dimensional canvas for her
geometric forms. Shawls, scarves, and flowing wraps for
evening gave her additional flat surfaces on which to ex-
plore, enabling her to expand her business. She also chal-
lenged traditional practices in the fashion industry. In a
lecture at the Sorbonne, “The Influence of Painting on
Fashion Design,” she explained the tissu patron (fabric pat-
tern), an inexpensive invention that allowed both the cut-
ting outline for the dress and its corresponding textile
design to be printed at the same time.
Financial pressures during the Great Depression,
coupled with the 1930s trend toward fabric manipulation
and construction details that did not accommodate her
designs, led Delaunay to close her couture house in 1931.
She foresaw that the future of fashion was in ready-to-
wear, not the custom pieces she was creating. While she
turned away from fashion design after this point, she con-
tinued to take private orders from the couturiers Chanel,
Lanvin, and especially Jacques Heim.
Delaunay spent the rest of her life concentrating on
painting and continued to apply her theories to a wide
range of objects, including tapestries, bookbindings, play-
ing cards, and a children’s alphabet. She also became in-
volved in projects with the poet Jacques Damase. Toward
the end of her life, she exhibited frequently and was hon-
ored in 1967 with a major retrospective exhibition at the
Musée National d’Art Moderne in Paris for her contri-
bution to modern art. She died on 5 December 1979 at
the age of ninety-four.
Textile and fashion design gave Delaunay the free-
dom of experimentation and spontaneity that she later
transposed into her paintings. She brought art to the
streets and made her wearable paintings an integral part
of the everyday. Her artistry has had a profound influ-
ence on the work of contemporary fashion designers in-
cluding Marc Bohan for Christian Dior, Perry Ellis, Yves
Saint Laurent, and Jean Charles de Castelbajac, all of
whom have referenced her work in their collections.
See also Art and Fashion; Chanel, Gabrielle (Coco); Dior,
Christian; Fashion Designer; Ellis, Perry; Lanvin,
Jeanne; Saint Laurent, Yves.
BIBLIOGRAPHY
Baron, Stanley, with Jacques Damase. Sonia Delaunay: The Life
of an Artist. New York: Harry N. Abrams, 1995. A com-
prehensive biography of the artist’s personal and profes-
sional endeavors.
Cohen, Arthur A. Sonia Delaunay. New York: Harry N. Abrams,
1975. Provides biographical and visual insight into the
artist’s overall career.
Damase, Jacques. Sonia Delaunay, Fashion and Fabrics. Trans-
lated by Shaun Whiteside and Stanley Baron. London and
New York: Thames and Hudson, 1991. An extensive col-
lection of the artist’s fashion illustrations and textile de-
signs of the 1920s.
Delaunay, Sonia. Nous irons jusqu’au soleil. Paris: Editions Robert
Laffont, 1978. An autobiography based on journal entries
starting from the early 1930s.
DELAUNAY, SONIA
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