
1.4 EXAMPLES OF MODEL FORMULATION 15
Note that the same values of the x
j
’s that minimize the cost function will also
maximize the profit function p given by
12x
1
+20x
2
+18x
3
+40x
4
= p.
Thus, a profit maximization problem can be stated as an equivalent to a cost min-
imization problem. It is obtained by reversing the sign of the coefficients of the
objective function of the cost minimization problem.
Exercise 1.8 Solve the product mix problem numerically using the DTZG Simplex
Primal software option. Find the optimal amount of each type of desk to manufacture
and the maximum profit obtained by manufacturing these amounts.
1.4.2 PRODUCT MIX (ROW APPROACH)
We next describe how to formulate the product mix problem described earlier by
the row approach.
Step 1 Define the Decision Variables. The decision variables are how many
desks to manufacture of each type. Let x
j
= the number of desks j to
manufacture per month, for j =1, 2, 3, 4. Associated with each of these
variables x
j
is the activity of manufacturing a desk. With the column
approach described in the previous section, only these activities were
defined in the first step.
Step 2 Define the Item Set. As with the column approach, the items are
1. Capacity in Carpentry Shop (measured in man hours).
2. Capacity in Finishing Shop (measured in man hours).
3. Costs (measured in dollars).
Step 3 Set Up Constraints and the Objective Function. The cost item leads to
the objective function to be minimized:
z = −12x
1
− 20x
2
− 18x
3
− 40x
4
.
The two capacity items each lead to inequality constraints. Manufac-
turing one unit of desk 1, one unit of desk 2, one unit of desk 3, and
one unit of desk 4 requires 4 hours, 9 hours, 7 hours, and 10 hours re-
spectively of carpentry capacity. The total carpentry capacity cannot
exceed 6, 000 hours per month. Thus, the material balance inequality
for the carpentry item is
4x
1
+9x
2
+7x
3
+10x
4
≤ 6000.
In a similar manner, we can write down the constraint for the finishing
shop as
1x
1
+1x
2
+3x
3
+40x
4
≤ 4000.