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Our firm adopted solar energy and environmental design as a primary focus
of a teaching and research-based practice beginning in the mid-1960s. We
continue this focus still. Great emphasis is given to the programming and
preschematic phases, in establishing parameters of performance and re-
ducing liability and costs, seeking double- and triple-use opportunities and
natural fit with the given climate and context. In this project, the large green-
house is essentially a multiuse atrium space for plants and people, serving as
a horticultural greenhouse, a reception area for events, a place for exhibits, a
garden gift shop, and an educational classroom.
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Design architect of the project, Donald Watson, FAIA, sums up lessons as:
“Delve diligently into all design options. Test carefully, and adopt new
approaches with vigilance. Seek advice from a wide range of experts. Be ever
patient with the client. Use the process to educate yourself and others. Fol-
low up with [a] thorough evaluation. Be honest about mistakes and lessons
learned. Be modest before the complexity and wonder of nature.”
1997 AIA/COTE Top Ten Winner
PRINCE STREET TECHNOLOGIES
LOCATION: Cartersville, Georgia
ARCHITECT: Thompson, Ventulett, Stainback & Associates
The architects’ approach to design draws from the client’s needs as well as an under-
standing of site opportunities and constraints, in addition to budget and time con-
siderations. The client is an innovative manufacturer of high-end custom carpet. To
select an architect, it sponsored a design competition for its new corporate office,
showroom, and manufacturing facility. The client established that the new facility
1997 AIA/COTE TOP TEN GREEN PROJECTS 137
Activity is shared visually
at Prince Street
Technologies through the
generous use of glass,
from the plant, design
studio, offices, and
conference rooms to
showrooms on the
outside radius.